Andrea T Edwards

Andrea Edwards

Andrea T Edwards, CSP, The Digital Conversationalist, is a change agent, provocateur, passionate communicator and social leader. Andrea challenges organisations to think differently about integrity in the digital age. To think differently about the positive potential of social media. And she challenges business leaders to understand that, the tool of business transformation today, is the powerful voices of employees as social leaders. Because it is employees who are the champions and true influencers for businesses in the digital age. When organisations fully embrace this philosophy, social media becomes a catalyst for change. It engages and empowers individuals to serve the communities of their organisation, helps break down unnecessary siloes and hierarchies, while also empowering employees to gain control over careers and destinies. Social leadership unlocks everyone’s potential, because when you own your voice, you own your future. If you want to create rapid and powerful change in your business, change that will fundamentally shift the way you think and act, change that will attract the best talent, empower your employees and draw customers to you, then speak to Andrea about how a social leadership culture can lead your business to achieve incredible results.

Is there a way to deal with the trolls, the bullies and the haters online?

If there is one issue I wish I could fix, it would definitely be getting rid of the revolting people that plague the online world. As a female blogger, I’ve had my fair share of revolting nonsense and every time it makes me step back for a bit and reduce my voice. Because why would […]

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What is the first thing we need to do to address climate change?

Simple. We need to understand it. We ALL need to understand where we are, and based on the conversations I’m having, too many are not even thinking about it or have no idea how bad it’s getting. The other thing that keeps coming up when I talk with people about climate change is the question:

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What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent

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The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only

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The number one starting point to be a powerful social leader

I was tagged on LinkedIn by the president of the International Coaching Federation (ICF) Singapore, Han Sam Lai (Sam) after speaking at the recent ICF Singapore Business Forum 2018. In my speech/workshop, I did a one-minute meditation and Sam selected the question: “What gives me energy? What feeds my spirit?” (All questions included at the

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Freddie Mercury, the legend, the rock god, is my personal idol. Who’s yours?

I saw Bohemian Rhapsody, and after the first negative reviews came out, I was starting to get anxious – please don’t screw this film up!! All I can say is: it was GLORIOUS! A beautiful movie, about one of the world’s greatest talents, but also a look deep inside his soul. I know the timeline

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Social leadership requires great sensitivity, high EQ and global awareness

On September 11, 2001, I was in Boston, having cancelled a meeting at the World Trade Centre (WTC) in NYC the day before – a meeting scheduled to start at 9am. It’s definitely always felt like a close call, but I got lucky, and everyone I knew in the Towers got out too. Some of

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