Andrea T Edwards

Andrea Edwards

Andrea T Edwards, CSP, The Digital Conversationalist, is a change agent, provocateur, passionate communicator and social leader. Andrea challenges organisations to think differently about integrity in the digital age. To think differently about the positive potential of social media. And she challenges business leaders to understand that, the tool of business transformation today, is the powerful voices of employees as social leaders. Because it is employees who are the champions and true influencers for businesses in the digital age. When organisations fully embrace this philosophy, social media becomes a catalyst for change. It engages and empowers individuals to serve the communities of their organisation, helps break down unnecessary siloes and hierarchies, while also empowering employees to gain control over careers and destinies. Social leadership unlocks everyone’s potential, because when you own your voice, you own your future. If you want to create rapid and powerful change in your business, change that will fundamentally shift the way you think and act, change that will attract the best talent, empower your employees and draw customers to you, then speak to Andrea about how a social leadership culture can lead your business to achieve incredible results.

Harnessing the power of social leadership and employee advocacy in the financial services sector

Harnessing the power of social leadership and employee advocacy in the financial services sector

For the last 18 months, I’ve had the great privilege to work with BNP Paribas Securities Services across Asia Pacific, to inspire their talented employees to become active and engaged social leaders. I’ve worked with and for many companies, and I can say, hand on heart, this is the nicest group of professionals I have […]

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When did we all get so shallow, or have we not changed at all?

As the years roll on and social media marketing becomes more embedded in our lives and information gets more and more infobese, I believe we’re starting to really understand both the positive and negative impacts of social media in both our personal and professional lives. The negative is obvious. We saw the sickening use of

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Hundreds of Professional Speakers sign event sustainability pledge in Asia

A couple of weeks ago, the UN released a report from the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES). The warning is stark. The ecosystems on which all life on planet earth depends – including human life – is deteriorating at an unprecedented pace. If it continues, IPBES chair Robert Watson said: “We

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Unleash your voice, own the stage, create the future you want

It’s been an exciting launch, as 15 incredible ladies (and one gent) have come together to release the book – Unleash Your Voice – Powerful Public Speaking for Every Woman. Not only that, within days, we hit Amazon Best Selling Author Status! It’s so exciting to be part of this!! Thank you Lavinia Thanapathy and

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Is there a way to deal with the trolls, the bullies and the haters online?

If there is one issue I wish I could fix, it would definitely be getting rid of the revolting people that plague the online world. As a female blogger, I’ve had my fair share of revolting nonsense and every time it makes me step back for a bit and reduce my voice. Because why would

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What is the first thing we need to do to address climate change?

Simple. We need to understand it. We ALL need to understand where we are, and based on the conversations I’m having, too many are not even thinking about it or have no idea how bad it’s getting. The other thing that keeps coming up when I talk with people about climate change is the question:

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What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent

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The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only

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