This week Coca-Cola announced plans to increase the share of beverages that come in returnable or refillable containers from 16% (currently) to 25% by 2030. According to an analysis from Oceana, boosting the use of refillable bottles by 10% across all coastal countries, instead of PET bottles, could reduce marine plastic pollution by 22%.
Coca-Cola has also set a target to collect 100% of its packaging by collecting a bottle or can, regardless of brand, for every one produced by 2025. To ensure this happens, Coca-Cola has set up collaborative partnerships with local governments and industry partners, announcing it’s already happening in Belgium, France, Germany, the UK, Norway, Spain and Sweden.
All of these countries have shipped and continue to ship waste to poorer parts of the world. So while Europe might have nice shiny clean streets, until this is managed globally, it’s not going to make a difference to the majority of the world.
Therefore, until I see information on how this will happen everywhere, I can’t get excited. Let’s be honest, succeeding in Europe is not as challenging when it already has the infrastructure in place to manage the waste crisis. Most countries and regions do not!
This announcement is also forward looking, it does not look backwards at the mess that has already been created. Not to forget, plastic production is expected to triple by 2050. When I read this announcement, I could only see it as a tiny and very disappointing commitment, leading me to ask – when are they ALL going to take this seriously?
Of course I appreciate we must celebrate good news – hey it’s progress – but as the biggest plastic polluter in the world, I am looking for global leadership to clean up not just what’s coming, but what has already entered the environment. I also want to see plastic bottles gone. Why can’t they do that?
Yes it is a big, complex, messy problem, but so many of the world’s issues are and we have to look at the problem holistically and work out ways to solve it. So no, I’m not even remotely happy or satisfied by this news.
Look around the world my friends. We have allowed a horrific waste crisis to overwhelm us and we must focus on turning it around. Coca-Cola, and the other big polluters, must lead.
Don’t forget to check out the news on the Doomsday Glacier below. The research project in Antarctica will be finished for another year soon, and they are projecting 3-5 years until the Thwaites Glacier breaks off. Tick tock, tick tock. Don’t be scared to face up to what that actually means to you, wherever you live in the world. It’s important to know.
Lots of interesting insights this week, and a varied collection on the Ukraine worth digging through.
Friend’s content and mine
11 Things Leaders Need To Know To Successfully Manage Gen-Z Employees – proud of Anne Phey, a wonderful lady, who has been an awesome friend and supporter to me. She’s been getting some great coverage and I’m delighted to watch her fly. Go woman.
How do we step out of the social media rage? Here’s six tips – I issued this as a series of visuals, and turned it into a blog for easy sharing.
And finally, my annual collation of environment and social content has started again. Favorite this page and use it to find reference information for your content, presentations and discussions on the issues that matter – What can I do to act on climate change? First job is knowledge.
If everyone gave #just10percent of their time, talent, money or voice, we’ll change the world. Can you donate? Make it a regular donation to the World Food Programme. Donate to the UN Refugee Program, PowerOf , Kiva.org , Soi Dog Foundation. It’s a time for giving and taking care of each other.
Content to read
And here’s the content I’ve been reading this last week. Scan the headlines, read the ones that jump out at you, read or watch them all. Knowledge is power, and global knowledge is even more powerful.
Climate change-induced extreme winter drought devastates crops in Spain and Portugal tks Sussana Hasenoehrl
What is a Michelin Green Star and How Do You Earn One? Tks Alexis Eyre
Experts sound the alarm on oil sector’s blue hydrogen push tks Sussana Hasenoehrl
Ex-Woodside insider rejects gas industry’s ‘clean fuel’, ‘net zero’ claims tks Susanna Hasenoehrl
Big banks fund new oil and gas despite net zero pledges tks Sussana Hasenoehrl
Business and technology
Social issues and humanity
What Happened In 1 Year When I Stopped Filtering My Instagram Photos… – tks Vicky Coburn
Passion, humour, history
Baz Luhrmann’s ELVIS tks Lex Johnson
Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige & Kendrick Lamar FULL Pepsi Super Bowl LVI Halftime Show tks Willie Wahlin
Let me know what jumped out at you? Or share with me what you’re reading? I love that!
Uncommon Courage: an invitation – my latest book
Better yet, order it from your local bookstore, so you can #SupportLocal.
You can read the reviews, including a five-star review on ReaderViews, my latest on BookTrib, and three more on Booklife, Book Commentary and Blue Ink Reviews. I’m also collating reviews on my Website too. Have a look and grateful to everyone who has written or recorded one.
Come and join the conversation in my new Facebook Group Uncommon Courage.
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The Know Show
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Listed by Book Authority in the 100 Best LinkedIn Books of All Time and 22 Best New LinkedIn eBooks To Read In 2021 and 2022 categories. Grab it today if you want to take your professional presence to the next level! When it comes to LinkedIn, it really is time to ask — can you really afford not to have this book in the hands of every employee?
Have I done a great job for you? Can you write a reference on my LinkedIn profile or on my Google Business page? If not for me, why not write one for someone else who inspires you or has helped you? Join the #GivingEconomy.
Are you a Social CEO? The Social CEO: How Social Media Can Make You A Stronger Leader.
Want to claim your stage? Unleash Your Voice – Powerful Public Speaking for Every Woman