The Digital Conversationalist

Trust

What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent […]

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The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only

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Social leadership requires great sensitivity, high EQ and global awareness

On September 11, 2001, I was in Boston, having cancelled a meeting at the World Trade Centre (WTC) in NYC the day before – a meeting scheduled to start at 9am. It’s definitely always felt like a close call, but I got lucky, and everyone I knew in the Towers got out too. Some of

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10 tips on how to be a world class Social Media leader

I was delighted to speak at the Social Selling 2018 event in Singapore, organized by Black Marketing and Chris J Reed. It attracted a fantastic audience and wonderful speakers, and I want to thank everyone who came up after my speech, or shared on social media, that they enjoyed my insights. That’s the #givingeconomy in

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