I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired people. The first is “let’s change the world together” – yes please, I love that and I’m in. The second is encouraging all people to #worklikeanetwork. I absolutely couldn’t agree […]
Throughout my last year at Microsoft, I’ve been working with my communication and marketing colleagues on a big milestone – XP End of Service. It’s impossible to work in the IT industry and not know about this date – it’s a big priority – and we can certainly expect the momentum (and noise) to ramp
I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking part of our digital and professional lives. However, right now, it’s not great for me. The clash is I’m seeing Klout referenced more and more to measure a person’s influence in business (which
Does Klout Have Clout? Read More »
I attended IDC’s Software and Services Client Summit in Singapore recently, and it was nice to catch up with many old friends, as well as to hear some key insights on what CIOs are experiencing, and IDC’s perspective on the exciting evolution taking place today in our region and industry. I do love the tech
Innovation, Evolution and Technology for Marcoms in Asia Read More »
If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) –
52 Tips on Content and Community From the Top New Media Experts Read More »
There’s a lot of talk about Inbound Marketing versus Outbound Marketing these days, and more and more people are asking me what the difference is between the two. As there seems to be a fair bit of confusion, I figured it was worth putting together a blog (an Inbound Marketing tool), as well as some
What is Inbound Marketing? Read More »
I’ve had some thoughts rattling around in my head recently, thinking about how the cultural subtleties of Asia Pacific impact the ability for people to be successful in social media. It started when I asked some leading digital media folks who their favourite business bloggers were in AP, apart from me of course :). Surprisingly
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A couple of weeks ago, I had the pleasure of seeing my first article published on Content Marketing Institute. Here is a link to the original article “5 Tips for Finding Your Perfect B2B Content Partner.” I put this together because things are changing so rapidly in regards to content becoming a priority, that perhaps
5 Tips for Identifying Your Perfect B2B Content Partner Read More »
SAJE’s first customer when we launched back in 2006 was Alvin Chan. At that time he was Regional Marketing Manager, Public Sector, Technology Solutions Group, Asia Pacific & Japan for Hewlett-Packard. After HP, Alvin moved to a senior marketing role with Thomson Reuters, and is currently taking a short hiatus while he works out what’s next
Digital Success in Asia Faces Unique Challenges Read More »
I recently wrote a blog on blogging – I Know I Should be Blogging But, definitely very topical as a strategic social tool in Asia right now. It also seemed to attract a lot of interest, including an acknowledgement on Michael Brenners’ B2B Marketing Insider Blog “The Top 5 Reasons People Don’t do Social,” which
