Messaging and positioning

Slogans or Taglines – How to Create a Great One

I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline (or company slogan) must also be reviewed for relevance, because these three (or four or five) little words say so much about a company, encapsulating what you do with the …

Slogans or Taglines – How to Create a Great One Read More »

Toys “R” Us Asia Pacific – Vision and Mission – Really?

I’ve been struggling with ‘Toys “R” Us’ in Singapore recently. It’s a place I have to visit on a regular basis – not just because I have two young sons, but also because Singapore is one of those places where you are constantly invited to kids’ birthday parties and as such, there are always presents …

Toys “R” Us Asia Pacific – Vision and Mission – Really? Read More »

Part Two – If Your Company was a Person, What Sort of Person Would it be?

In the first blog on messaging I asked if your company was a person, what sort of a person would it be? Have you been able to answer that? Is your company the sort of person you think it is? Now we’re going to delve more deeply into how to effectively tackle your company’s messaging, …

Part Two – If Your Company was a Person, What Sort of Person Would it be? Read More »