Tag: Forrester Research

Dear Analysts, Please Get More Social

Social media

As I’ve recently “retired” from yet another chapter as an analyst relations person in the technology industry, I wanted to share a few thoughts with my friends, the analysts. As some of you know, I sincerely believe there is a massive opportunity for everyone on social media, and I’d love to see you all embrace…

52 Tips on Content and Community From the Top New Media Experts

52 Tips on Content and Community from the Top New Media Experts

If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) –…

The Three Significant Challenges for CIOs in Asia Pacific

Last week I posted an article entitled: Feng Shui, Do You Have the Energy for Business Success, which was written for another project that didn’t go ahead. The other article I put together was an interview with Dane Anderson, Vice President, Research Director and Region Manager for Forrester Research. Once again – not strictly communications…

7 Insights to Great Analyst Relations

A chat with Dane Anderson, CEO and Executive Vice President, Springboard Research I had the pleasure of working with Dane Anderson when we were both at IDC. Dane is a terrific person and I have tremendous respect for him as an analyst, as well as his deep knowledge of the ITC industry, especially in Asia…