An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency delivering a marketing discipline is the best partner for social media – and where do PR agencies fit into the debate, if at all? As an ex PR person, I […]
Are PR Agencies a Strategic Fit for Social Businesses? Read More »
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and creative professional. Having just relocated to Singapore to give her businesses a more Asia Pacific focus, Kavita is the co-founder of two companies, Pi Social Media which delivers back-end social media solutions; and what we’re going
5 Strategies for Event Success Read More »
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with your content strategy, and the next step – planning your content strategy around every stage of the sales cycle. We are all aware that prospects are relying on a broader array of information sources in the research
Aligning Content Strategy with the Sales Cycle Read More »
The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains
8 Tips to Ensure You are Speaking Your Customers’ Language Read More »
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for an interesting read. We all know that content is king as we move into the future of marketing right? Therefore if we believe that, content marketing is a key strategic
Content Marketing Research Highlights Challenges and Opportunities Read More »
