Content marketing

Harnessing the power of social leadership and employee advocacy in the financial services sector

Harnessing the power of social leadership and employee advocacy in the financial services sector

For the last 18 months, I’ve had the great privilege to work with BNP Paribas Securities Services across Asia Pacific, to inspire their talented employees to become active and engaged social leaders. I’ve worked with and for many companies, and I can say, hand on heart, this is the nicest group of professionals I have …

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What is your customer paying attention to right now?

I’ve been slow getting back into work this year – I mean really slow!! I just haven’t been ready to leap into the fray, and I still don’t feel fully ready. Why? Because sometimes I just get worn down by the constant negative news ricocheting around our globe. I’m also getting more and more despondent …

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The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only …

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The number one starting point to be a powerful social leader

I was tagged on LinkedIn by the president of the International Coaching Federation (ICF) Singapore, Han Sam Lai (Sam) after speaking at the recent ICF Singapore Business Forum 2018. In my speech/workshop, I did a one-minute meditation and Sam selected the question: “What gives me energy? What feeds my spirit?” (All questions included at the …

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To be a social leader, be the dopamine in someone else’s day

Dopamine, a neurotransmitter in the brain, is credited with one of the negative side effects of social media – addiction. Anything for that shot, hey? But like all things perceived negative around social media, maybe successful social leadership means turning it into a positive. We do that by moving away from the mindset of what …

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How IBM APAC turned 500 employees into a social media and content army

I’m absolutely thrilled to share the success story of how building a social leadership culture can absolutely transform a business from the inside out. Hand on heart, it’s been the privilege of my career to work with the incredible professionals at IBM across Asia Pacific. Some of the smartest and most passionate people I’ve ever …

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Getting a peek under the hood of GE’s content marketing strategy

I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s next. I know many people at our event were inspired by that alone – a senior business leader taking “a gap year!” Those breaks are so great for the soul. This …

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Are you in content marketing? Then join ACMA

I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association. If you are interested in learning more about ACMA, check out the introductory Website, or you can also click here for the great coverage that appeared in Mumbrella Asia recently …

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It’s almost here, how to become a social leader, in Singapore. Join me

I’ve been blogging and building a personal brand for a decade, and if you’ve been following my blogs, I rarely ask for anything in return. In fact, I’ve discovered I don’t need to sell anything. I get phone calls and emails within minutes of publishing blogs from professionals wanting to work with me. These leaders …

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