In my early 20s, my first job after graduating from University was becoming a Musician in the Australian Army – it was a VERY interesting chapter in my life. After two years as a Musician, I had the chance to unofficially move to the Defence Public Relations Department – an opportunity I snapped up and from […]
Authenticity has never been More Important in Business Read More »
I’ve had some thoughts rattling around in my head recently, thinking about how the cultural subtleties of Asia Pacific impact the ability for people to be successful in social media. It started when I asked some leading digital media folks who their favourite business bloggers were in AP, apart from me of course :). Surprisingly
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A couple of weeks ago, I had the pleasure of seeing my first article published on Content Marketing Institute. Here is a link to the original article “5 Tips for Finding Your Perfect B2B Content Partner.” I put this together because things are changing so rapidly in regards to content becoming a priority, that perhaps
5 Tips for Identifying Your Perfect B2B Content Partner Read More »
SAJE’s first customer when we launched back in 2006 was Alvin Chan. At that time he was Regional Marketing Manager, Public Sector, Technology Solutions Group, Asia Pacific & Japan for Hewlett-Packard. After HP, Alvin moved to a senior marketing role with Thomson Reuters, and is currently taking a short hiatus while he works out what’s next
Digital Success in Asia Faces Unique Challenges Read More »
I recently wrote a blog on blogging – I Know I Should be Blogging But, definitely very topical as a strategic social tool in Asia right now. It also seemed to attract a lot of interest, including an acknowledgement on Michael Brenners’ B2B Marketing Insider Blog “The Top 5 Reasons People Don’t do Social,” which
IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused on useage trends with business and IT professionals, 51% of IT decision-makers say they “always” use their iPad at work, with a further 40% saying they “sometimes” use it at
Tablet Strategies for Content Marketing? Read More »
I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective fields but were lacking in their ability to communicate on the work we were doing together. Weeks would go by and I’d hear nothing, so I’d follow-up and say hey,
Communication is the Most Important Skill in the Professional Services Sector Read More »
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have noticed is that many global and local companies in this region are struggling to justify increased content spend, and when available, rely on global content. The good news – compared
IDG Connect Survey – Local Vs Global Content in Asia Pacific Read More »
The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains
8 Tips to Ensure You are Speaking Your Customers’ Language Read More »
Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in their lives. Like all companies, Microsoft has to constantly adapt to provide relevant and current products/services in today’s ever changing competitive technological landscape. With the advent of Cloud computing, this is a critical time in Microsoft’s development. For
Microsoft Senior Executive Shares Communication Wisdom for AP Read More »
