blogging lessons learned

Content Marketing is About Earning People’s Time

There is a GREAT deck on Slideshare right now. It’s called “Crap. The Content Marketing Deluge” by Velocity Partners. I love this deck for many reasons, but mainly because it spoke my language – irreverent, but makes a very strong argument – and that is: as more B2B brands turn to content marketing, the consumer …

Content Marketing is About Earning People’s Time Read More »

Content Marketing and Personal Branding are Inextricably Linked

Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last week. A wonderful opportunity to share our learnings on the content marketing landscape in Asia with Microsoft’s partners, we also took the opportunity to link the message to something absolutely …

Content Marketing and Personal Branding are Inextricably Linked Read More »

What’s Holding Asia’s Businesses Back from Content Marketing?

I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to …

What’s Holding Asia’s Businesses Back from Content Marketing? Read More »

#Worklikeanetwork

I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired people. The first is “let’s change the world together” – yes please, I love that and I’m in. The second is encouraging all people to #worklikeanetwork. I absolutely couldn’t agree …

#Worklikeanetwork Read More »

52 Tips on Content and Community From the Top New Media Experts

If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) – …

52 Tips on Content and Community From the Top New Media Experts Read More »

Start-ups Asia Pacific – 7 Ideas to Get Media Coverage

I’ve just read this great article – How To Get Media Coverage For Your Start-up: A Complete Guide by Leo Widrich, co-founder of Buffer. One of the things I’ve noticed, having worked with start-ups in the US, EMEA and Asia Pacific, is companies’ in this region do not dedicate the same amount of budget or …

Start-ups Asia Pacific – 7 Ideas to Get Media Coverage Read More »

Your Personal Professional Profile is Vital

In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social media-land. I certainly have some connections that do a fantastic job at this – consistently focused on building their profile as experts in whatever field they are in – and …

Your Personal Professional Profile is Vital Read More »