blogging lessons learned Archives - Page 3 of 3 - The Digital Conversationalist

How a Different Approach to Blogging can set Asian Subsidiaries Free

1 Comment / Content and Context, Content marketing, Social Leadership / Andrea Edwards

I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that was top of mind? They are frustrated by their lack of ability to influence the global discussion taking place online, because the content is being completely controlled by US headquarters. […]

How a Different Approach to Blogging can set Asian Subsidiaries Free Read More »

What is Inbound Marketing?

6 Comments / Content and Context, Content marketing, Social Leadership, Social Selling / Andrea Edwards

There’s a lot of talk about Inbound Marketing versus Outbound Marketing these days, and more and more people are asking me what the difference is between the two. As there seems to be a fair bit of confusion, I figured it was worth putting together a blog (an Inbound Marketing tool), as well as some

What is Inbound Marketing? Read More »

Like it? Share it…

5 Comments / Content and Context, Content marketing, personal branding, Social Leadership / Andrea Edwards

I’ve had some thoughts rattling around in my head recently, thinking about how the cultural subtleties of Asia Pacific impact the ability for people to be successful in social media. It started when I asked some leading digital media folks who their favourite business bloggers were in AP, apart from me of course :). Surprisingly

Like it? Share it… Read More »

Why Blog?

3 Comments / Content and Context, Content marketing, personal branding, Social Leadership / Andrea Edwards

I recently wrote a blog on blogging – I Know I Should be Blogging But, definitely very topical as a strategic social tool in Asia right now. It also seemed to attract a lot of interest, including an acknowledgement on Michael Brenners’ B2B Marketing Insider Blog “The Top 5 Reasons People Don’t do Social,” which

Why Blog? Read More »

I Know I Should be Blogging, But…

7 Comments / Content and Context, Content marketing, personal branding, Social Leadership / Andrea Edwards

I don’t have time. I can’t write. I hate writing. I don’t have anything to write about. I have nothing to say. It’s not worth the effort. It’s something teenagers do in dark bedrooms isn’t it? And then there are the unspoken reasons: I’m too scared. What if people think I’m an idiot? Will it

I Know I Should be Blogging, But… Read More »

What Makes A Good Blog Great?

2 Comments / Content and Context, Content marketing, personal branding, Social Leadership / Andrea Edwards

Imagine you live in a city where residents must choose between electricity or public sanitation. Which would you vote for? Not so easy, is it? (Mine would be for working sanitation.) Since starting my first blog over four years ago, I’m finding that b2b blogs present a similar dilemma. For example, should I plumb my

What Makes A Good Blog Great? Read More »

Want to Start Blogging? Here’s What I’ve Learnt…

12 Comments / Business, Content and Context, Content marketing, Social Leadership / Andrea Edwards

Something very strange has been happening to me recently. People have been asking for my advice on blogging, like I’m some sort of expert! The first time I wondered why are they asking me? However, as time has gone on, I’ve realised that having 12 months blogging experience seems to really count as something these

Want to Start Blogging? Here’s What I’ve Learnt… Read More »