B2B

Getting a peek under the hood of GE’s content marketing strategy

I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s next. I know many people at our event were inspired by that alone – a senior business leader taking “a gap year!” Those breaks are so great for the soul. This …

Getting a peek under the hood of GE’s content marketing strategy Read More »