Tag: Asia Content Marketing Association

Asia Definitely Moved Beyond Why of Content Marketing to How

#content360sg

I enjoyed a great couple of days attending Content360 in Singapore last week, with ACMA as the Association Partner for the event. The 180-strong audience enjoyed case-study rich presentations from some of the world’s greatest brands, and I definitely agree with the general sentiment that Singapore (and Asia) has moved beyond the why of content…

Heart of content marketing success

The Digital Conversationalist

My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing – It’s Going to Get Weird’ by Joe Pulitzzi (the benevolent father of content marketing), the nay-sayers are definitely starting to rise, and yet, content marketing is the greatest opportunity…

A Content Marketing Discussion with LinkedIn

Andrea Edwards

I had the wonderful opportunity to speak on the content marketing panel at LinkedIn’s TechConnect 2015 with four great people – our host, Edward Bray, Head of Marketing, APAC, Marketing Solutions, LinkedIn, and my fellow panelists: Wynthia Goh, APJ Director of Digital and Social, SAP; Nikolaus Ong, Director, Marketing, EMC; and Catherine Ganapathy, Regional Account…

What is Content Marketing?

Content Marketing Asia

Six content marketing experts ACMA’s board all answer the question – what is content marketing? If you attend any event focused on content marketing today, there is a very real chance that you will spy this definition peeking out from a PowerPoint deck or two: “Content marketing is a strategic marketing approach focused on creating…