What is Social Leadership?
It’s you – amplified!
It’s what you stand for. What you believe in. What you value most.
It is the packaging up of all of YOU, in a way that you can actively and passionately share with the world online and in-person.
Driven by a goal of creating change — in mindset, behavior, or ways of doing things.
What Social Leadership looks like is different for each of us, because we are all unique.
Our job is to identify the magic within and unleash it digitally.
Once we identify our personal magic — which we already celebrate in the physical world, a much smaller stage — we amplify it across the larger and more impactful digital global stage.
And when we have something powerful to share, something that can change lives, enhance professional careers, or make the world a better place, it’s selfish to hold it back don’t you think?
When we look around the world today, we must consider it our duty to speak up, especially in a divided and angry world. If we have the capacity and the message to contribute to healing humanity, then please, join us. Too many are stepping away, and we need everyone to step up and embrace your voice.
Employee advocacy
If you are an employee working for a company, you are an ambassador for your brand, at work, in-person and online. However, when it comes to Social Leadership, always remember your profile is yours first, company second.
That means, for employee advocacy programs, you must be proud of what you share, and your employer must respect YOU by providing high quality, meaningful content that you want to share on your social platforms. This is not always the case and it’s a missed opportunity.
Please, do NOT share any company information you are not proud of. Your personal brand is too important and employees who share without thought damage their professional standing. You are not obligated to share. Also, if the content isn’t good enough, insist on the company doing better.
Companies who understand this distinction flourish.
Equally, when companies get behind their employees voices, launching thousands – or even hundreds of thousands of voices – who all commit to becoming Social Leaders with integrity, a passion to serve, and a giving mindset at the heart of their presence, imagine what is possible for that company? Imagine the impact?
Social Leadership is the cornerstone of business transformation today, and the only way to truly succeed is through the powerful and authentic voices of your people.
Unleash them, trust them, embrace them.
And when we have something powerful to share, something that can change lives, enhance professional careers, or make the world a better place, it’s selfish to hold it back.
And when thousands – or even hundreds of thousands – of employees, commit to becoming social leaders with integrity, a passion to serve, and a giving mindset at the heart of their presence, imagine what is possible?
Social leadership is the cornerstone of business transformation today, and it is through the powerful voice of your people.
Our mission at The Digital Conversationalist is to empower, inspire and motivate professionals to harness social media to intelligently build dream careers, as well as to take advantage of the content marketing opportunities we all have today. We do this for both professionals and businesses. If you’d like to work with me, please get in touch!
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- Email: andrea@andreatedwards.com
- Address: 583 Orchard Rd, #06-01 Forum Singapore, 238884