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Social Leadership

How to turn your employees into B2B influencers

Leave a Comment / Content marketing, personal branding, Social Leadership, Social Selling /

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.64″ background_layout=”light” text_orientation=”left” border_style=”solid”] There is a lot of opinion/discussion around B2B influencer marketing programs, and for certain industries – especially in the consumer space – it definitely makes sense. It’s not the only option, but it works, and in Asia, where celebrities are valuable influencers, the results speak for themselves. But […]

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I’m in marketing or communications, where should I focus my efforts?

Leave a Comment / Content and Context, Content marketing, personal branding, Social Leadership, Social Selling /

None of us can deny that marketing and communication professionals are anything but overwhelmed by our roles today. What technology should we use? How do we shift our advertising efforts to get better results? How do I demonstrate revenue from our campaigns? Content marketing, what, why, how? Employee advocacy, how do I create a movement?

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What is your Social Selling Index? Is it important?

6 Comments / Business, Content and Context, personal branding, Social Leadership, Social Selling /

Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple, I promise. Your Social Selling Index (SSI) result is measured across four categories: Establish your professional brand – fill in your LinkedIn profile completely and publish articles Find the right

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Two reasons professionals aren’t embracing social leadership

Leave a Comment / Content and Context, personal branding, Social Leadership, Social Selling /

Social leadership is the opportunity of our time, and yet for some reason, companies are completely distracted chasing external influencers they can’t control to become brand advocates, instead of looking within. The best influencers and advocates any company has today are its employees. More so in the B2B space. No one knows their customers like

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20 things you can do right now to become a truly social leader

1 Comment / Content and Context, personal branding, Social Leadership, Social Selling /

I’ve had the great pleasure to speak with two groups of professionals this week. Firstly at Rutgers Business School Asia Pacific thanks to the invitation of its executive director, Stephanie Krishnan. Then again today at a women’s leadership workshop, which was led by the equally fabulous Zsuzsanna Tungli, Ph.D, who runs Developing Global Leaders Asia

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Should I outsource my social media presence?

Leave a Comment / Content and Context, Content marketing, personal branding, Social Leadership, Social Selling /

This is a question I get asked a lot and my answer is unequivocal – absolutely not! Why would you? How can anyone else be you? How could anyone be me? Not possible. This issue really matters to me, because there’s too much noise on social media. Inauthentic, disingenuous noise. Now I appreciate that many

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What is the value of paid online views? Is it all BS?

Leave a Comment / Business, Content and Context, Content marketing, Social Leadership, Social Selling /

I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to ensure it gets seen. Anyhoo, here it is… Incidentally, any chance you can follow my channel? It’s new, is way out of my comfort zone, and I’d just really appreciate

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New LinkedIn banner dimensions for 2017

Leave a Comment / Content and Context, personal branding, Social Leadership, Social Selling /

Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still trying to navigate) one thing that’s changed is banner dimensions. For all LinkedIn changes, the best place to go for current information is LinkedIn Help (linkedin.com/help), and here’s the link

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Your content competes with Donald Trump today

3 Comments / Business, Content and Context, Content marketing, Social Leadership /

Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from Donald Trump and his administration. Not just that, there is content to cover every action; content on how to cope emotionally with the action; and content to

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Shall we make 2017 the year of engagement on social media?

Leave a Comment / Content and Context, personal branding, Social Leadership, Social Selling /

I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and to enjoy a decent break. However, as anyone else with young kids knows – small kids + quiet reflection time = not going to happen! The UAE was amazing though.

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