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How a Different Approach to Blogging can set Asian Subsidiaries Free

1 Comment / Content and Context, Content marketing, Social Leadership /

I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that was top of mind? They are frustrated by their lack of ability to influence the global discussion taking place online, because the content is being completely controlled by US headquarters. […]

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Authenticity has never been More Important in Business

2 Comments / Content and Context, Content marketing, Messaging and Positioning, personal branding, Social Leadership /

In my early 20s, my first job after graduating from University was becoming a Musician in the Australian Army – it was a VERY interesting chapter in my life. After two years as a Musician, I had the chance to unofficially move to the Defence Public Relations Department – an opportunity I snapped up and from

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5 Tips for Identifying Your Perfect B2B Content Partner

2 Comments / Content and Context, Content marketing /

A couple of weeks ago, I had the pleasure of seeing my first article published on Content Marketing Institute. Here is a link to the original article “5 Tips for Finding Your Perfect B2B Content Partner.” I put this together because things are changing so rapidly in regards to content becoming a priority, that perhaps

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Linked In, Blinked Out

1 Comment / Content and Context, Content marketing, Messaging and Positioning, personal branding, Social Leadership /

How much of  ‘corporate social media’  amounts to ‘wasting time on the company’s dime?’ The big difficulty for many managers is in demonstrating a positive ROI (‘Return on Involvement’) from their social media projects – a collection of sundry activities loosely billed by the now ubiquitous social media consultants as “connecting, communicating and collaborating.” I

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I Know I Should be Blogging, But…

7 Comments / Content and Context, Content marketing, personal branding, Social Leadership /

I don’t have time. I can’t write. I hate writing. I don’t have anything to write about. I have nothing to say. It’s not worth the effort. It’s something teenagers do in dark bedrooms isn’t it? And then there are the unspoken reasons: I’m too scared. What if people think I’m an idiot? Will it

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Tablet Strategies for Content Marketing?

10 Comments / Business, Content and Context, Content marketing /

IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused on useage trends with business and IT professionals, 51% of IT decision-makers say they “always” use their iPad at work, with a further 40% saying they “sometimes” use it at

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