In this digital media revolution, content has never been more important
We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and […]
Why hashtags are even more important today – get on it Read More »
I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,
7 things I’ve learnt from writing 687 blog posts Read More »
I get asked for career advice a lot, and while most of the time I don’t think I can teach anyone anything – I’m still trying to work this life-stuff out myself – there are a couple of observations I’ve made in my 20+ year career that are consistent and (I believe) debilitating if you
Want to be successful? Be a person of your word and take action Read More »
TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social – and please do this, it gets you no benefit. In fact, the first interaction people have with you is negative, as they immediately delete your automated message. Today’s blog is about
Microblogging is a perfect way to start building your personal brand Read More »
I recently caught up with my friend, Andrew Psarianos, CEO of Picture Perfect Productions, and he showed me a 360 video example that made my jaw drop. Until that point, I’d seen 360 examples, but I hadn’t seen a business case. Now I had. It was of Singapore’s stunning Marina Bay and rather than just
360 Video is a massive content opportunity for business Read More »
I had a great discussion with a fellow professional on personal branding yesterday and he said something magical to my ears – I’ve got a five-year window I’m working on towards building my personal brand to get where I want to be. And I thought finally. Finally, someone understands this. Personal branding is not a
Personal branding requires grit, determination and never ever giving up Read More »
I was thrilled to have the opportunity to speak at the recent Hootsuite executive breakfast in Singapore – “Advocacy & The Bottom Line – How to Make it Work” with Nishan Weerasinghe from IBM, Roger Graham from Hootsuite, and Roger Pua from LinkedIn. A lot of great content was covered by my fellow speakers, and
Make your employees the stars of your show Read More »
If there is one thing I’m sure of, it’s this – we are having the wrong conversation about content marketing. Right now the conversation is too tactical. It’s too execution focused. It’s about content but it’s not about content marketing. Content marketing is about business transformation. It’s about putting the customer at the very heart
Content marketing is fundamentally about business transformation Read More »
A friend recently asked me if they should move social media ownership under the banner of content marketing at their company, and I said yes, absolutely! Why? Because the team that is always thinking in terms of the customer (or audience) are your best talent to position information within the context of customer interest. This
Why content marketing must own social media Read More »
We’ve all read updates of people complaining that members of LinkedIn are posting Facebook-like posts on the professional platform. We’ve all seen attractive females posting alluring pictures with thousands of comments – a mix of “inappropriate” or “you’re so pretty.” Naturally the guys who get drawn into the latter really have no idea how bad
You, me and 440 million+ others are responsible for LinkedIn Read More »
