The most searched term on my blog – by a very long way – is: “what is the difference between a vision and a mission statement?” I did a pretty comprehensive blog on this in September 2011, and then another entitled “Are Corporate Values Important?” in December 2011, which built on this discussion. Based on […]
The Difference between a Vision and a Mission Statement – Simplified Read More »
SAJE’s first customer when we launched back in 2006 was Alvin Chan. At that time he was Regional Marketing Manager, Public Sector, Technology Solutions Group, Asia Pacific & Japan for Hewlett-Packard. After HP, Alvin moved to a senior marketing role with Thomson Reuters, and is currently taking a short hiatus while he works out what’s next
Digital Success in Asia Faces Unique Challenges Read More »
I recently wrote a blog on blogging – I Know I Should be Blogging But, definitely very topical as a strategic social tool in Asia right now. It also seemed to attract a lot of interest, including an acknowledgement on Michael Brenners’ B2B Marketing Insider Blog “The Top 5 Reasons People Don’t do Social,” which
How much of ‘corporate social media’ amounts to ‘wasting time on the company’s dime?’ The big difficulty for many managers is in demonstrating a positive ROI (‘Return on Involvement’) from their social media projects – a collection of sundry activities loosely billed by the now ubiquitous social media consultants as “connecting, communicating and collaborating.” I
Linked In, Blinked Out Read More »
I don’t have time. I can’t write. I hate writing. I don’t have anything to write about. I have nothing to say. It’s not worth the effort. It’s something teenagers do in dark bedrooms isn’t it? And then there are the unspoken reasons: I’m too scared. What if people think I’m an idiot? Will it
I Know I Should be Blogging, But… Read More »
IDG Connect recently launched a white paper entitled “iPad for Business Survey 2012” which highlights global trends for its 60 million users world-wide. Specifically focused on useage trends with business and IT professionals, 51% of IT decision-makers say they “always” use their iPad at work, with a further 40% saying they “sometimes” use it at
Tablet Strategies for Content Marketing? Read More »
Hi everyone, I’ve been a bit quiet in SAJE blog-land of late, but that’s a good thing because it means I’m busy. I will try and ramp things up again as lots to share. In the meantime, this eDM was issued yesterday for Valentine’s Day and I thought it was a really creative idea, especially in
A Creative Valentine’s eDM Read More »
Imagine you live in a city where residents must choose between electricity or public sanitation. Which would you vote for? Not so easy, is it? (Mine would be for working sanitation.) Since starting my first blog over four years ago, I’m finding that b2b blogs present a similar dilemma. For example, should I plumb my
What Makes A Good Blog Great? Read More »
In April 2012, Singaporean travellers will have the option of a new low cost airline within the competitive mix – Scoot. I recently heard the CEO, Campbell Wilson interviewed on radio, and I have to say, I was pretty impressed. This is a company that has thought very deeply about what Scoot means and how
Scoot is on Message Read More »
I took my sons to Ben & Jerry’s for an ice-cream treat at the end of school term. I think it’s a phenomenal business, really standing by what it represents and I’m sure it’s one of the rare corporations actively supporting “Occupy Wall Street.” It’s a company that constantly promotes what it stands for in
Are Corporate Values Important? Read More »
