The Digital Conversationalist

Andrea Edwards

Andrea T Edwards, CSP, The Digital Conversationalist, is a change agent, provocateur, passionate communicator and social leader. Andrea challenges organisations to think differently about integrity in the digital age. To think differently about the positive potential of social media. And she challenges business leaders to understand that, the tool of business transformation today, is the powerful voices of employees as social leaders. Because it is employees who are the champions and true influencers for businesses in the digital age. When organisations fully embrace this philosophy, social media becomes a catalyst for change. It engages and empowers individuals to serve the communities of their organisation, helps break down unnecessary siloes and hierarchies, while also empowering employees to gain control over careers and destinies. Social leadership unlocks everyone’s potential, because when you own your voice, you own your future. If you want to create rapid and powerful change in your business, change that will fundamentally shift the way you think and act, change that will attract the best talent, empower your employees and draw customers to you, then speak to Andrea about how a social leadership culture can lead your business to achieve incredible results.

Burson Marsteller Report on Social in Asia

Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online” and here’s the shorter presentation. There’s some interesting information here, including South Korea is the most active, with Malaysia, China and Thailand next. Micro-blogs and social networks are the most popular channels to engage. However Asian […]

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Communication is the Most Important Skill in the Professional Services Sector

I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective fields but were lacking in their ability to communicate on the work we were doing together. Weeks would go by and I’d hear nothing, so I’d follow-up and say hey,

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Dell – a Top Five Social Media Brand – Looking for Fresh Ideas

Damien Cummings is the Online & Social Media Director for the Consumer and SMB Division at Dell, based in Singapore. No stranger to the social media world, Damien is regularly seen speaking at conferences all over the region and is very highly regarded by the industry for his deep knowledge in this space. As there

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IDG Connect Survey – Local Vs Global Content in Asia Pacific

I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have noticed is that many global and local companies in this region are struggling to justify increased content spend, and when available, rely on global content. The good news – compared

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Are PR Agencies a Strategic Fit for Social Businesses?

An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency delivering a marketing discipline is the best partner for social media – and where do PR agencies fit into the debate, if at all? As an ex PR person, I

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