It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s not as crazy as 2016. Please let that be the case! Anyway, I’ve written loads on personal branding, social leadership, employee advocacy and content marketing, plus a few other things […]
12 things to do over the holidays to get your LinkedIn profile rocking Read More »
I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which still has a place in the world, although a changed place. Can an advert be considered content marketing? Well yes, a great ad that makes us feel, cry, laugh
Content marketing is not a tactic, it’s a core belief system all must embrace Read More »
We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US election results, who knows where that will lead us? But people are being laid off too. Good people. Friends. These friends are people I’ve spoken to about building their personal
Not building your personal brand? Then you’re not in control Read More »
I recently published a blog – 7 things I’ve learnt from writing 687 blog posts – and I wanted to follow up with some practical tips. If you’re thinking of launching a blog (and you should) I really hope this helps. I warn you, this is a longy, but there’s a lot of information here
19 practical tips for the new blogger Read More »
We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and
Why hashtags are even more important today – get on it Read More »
If you’re like me, the ideas and opinions around our millennial work-colleagues has started to become tedious and, quite frankly, patronizing. I’ve had the pleasure of working with thousands of young, nubile minds, and the broad-brush statements across a whole generation has never sat well with me. Besides, I’ve always felt I’m a millennial in
Understanding the millennial mindset – what’s important to young professionals? Read More »
I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,
7 things I’ve learnt from writing 687 blog posts Read More »
I get asked for career advice a lot, and while most of the time I don’t think I can teach anyone anything – I’m still trying to work this life-stuff out myself – there are a couple of observations I’ve made in my 20+ year career that are consistent and (I believe) debilitating if you
Want to be successful? Be a person of your word and take action Read More »
TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social – and please do this, it gets you no benefit. In fact, the first interaction people have with you is negative, as they immediately delete your automated message. Today’s blog is about
Microblogging is a perfect way to start building your personal brand Read More »
I recently caught up with my friend, Andrew Psarianos, CEO of Picture Perfect Productions, and he showed me a 360 video example that made my jaw drop. Until that point, I’d seen 360 examples, but I hadn’t seen a business case. Now I had. It was of Singapore’s stunning Marina Bay and rather than just
360 Video is a massive content opportunity for business Read More »
