The Digital Conversationalist

Andrea Edwards

Andrea T Edwards, CSP, The Digital Conversationalist, is a change agent, provocateur, passionate communicator and social leader. Andrea challenges organisations to think differently about integrity in the digital age. To think differently about the positive potential of social media. And she challenges business leaders to understand that, the tool of business transformation today, is the powerful voices of employees as social leaders. Because it is employees who are the champions and true influencers for businesses in the digital age. When organisations fully embrace this philosophy, social media becomes a catalyst for change. It engages and empowers individuals to serve the communities of their organisation, helps break down unnecessary siloes and hierarchies, while also empowering employees to gain control over careers and destinies. Social leadership unlocks everyone’s potential, because when you own your voice, you own your future. If you want to create rapid and powerful change in your business, change that will fundamentally shift the way you think and act, change that will attract the best talent, empower your employees and draw customers to you, then speak to Andrea about how a social leadership culture can lead your business to achieve incredible results.

Find your voice, own it, embrace the cornerstone of transformation – you first

Owning your eminence digitally – which I call social leadership – is the career powerplay today. But it’s not easy! Having done this with thousands of people, I can tell you one thing for sure – the majority struggle to tap into the voice they want to own.

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100th LinkedIn blog, close to 1,000 blogs overall, a time for reflection

Today I publish my 100th LinkedIn blog, and I’m getting close to 1,000 published blogs since seriously kicking this journey off in 2009. Milestones are always a time for reflection, and so I thought it was worth sharing the great and not so great of what it’s like to lay it all out there on

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To be a social leader, be the dopamine in someone else’s day

Dopamine, a neurotransmitter in the brain, is credited with one of the negative side effects of social media – addiction. Anything for that shot, hey? But like all things perceived negative around social media, maybe successful social leadership means turning it into a positive. We do that by moving away from the mindset of what

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How IBM APAC turned 500 employees into a social media and content army

I’m absolutely thrilled to share the success story of how building a social leadership culture can absolutely transform a business from the inside out. Hand on heart, it’s been the privilege of my career to work with the incredible professionals at IBM across Asia Pacific. Some of the smartest and most passionate people I’ve ever

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Can I use hashtags on LinkedIn? Yes you can AND definitely should

Hashtags link you to the people and ideas you care about most. It’s how people find you. It’s how you build your profile beyond your immediate network. It’s how you get aligned to the topics you care about, digitally. If you want to be a powerhouse on social media, hashtags are critical.

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It’s the age of digital reputations, how’s yours?

As the noise ramps up on social media and more professionals are joining the fray, not to mention the massive increase in content we’re all enduring today (FOMO is very real), we’ve got to turn things around and be conscious that social leadership is about delivering value to an audience, and that audience is specific for each of us.

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Don't outsource your voice

Um no, I don’t think anyone should outsource their voice on social media, no one

I love to have my thinking challenged. Love it! I take all challenges deep into the recesses of my brain, test it out, turn it around, and sometimes, it shakes my opinions up. When that happens, the new thought gets integrated into an existing idea, an idea that becomes broader and better. I love when

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When women step up, does it help more women step up? I reckon it might

I’ve just returned from an incredible few days with my speaking tribe in Singapore, attending the Asia Professionals Speakers Convention 2018, organised by APSS. It’s my fifth Convention and this year, I finally decided it was time to put my hand up and say OK, I would like to speak. Let’s just say asking to

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I am not a hustler, so what does that make me?

If there is a consistent message breaking through for me on social media, it’s the concept that we must all be out there hustling to build businesses and opportunities – especially if we’re entrepreneurs. Gary Vaynerchuck is the poster child of the hustle today, because let’s face it, no one does it better than him!

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