I attended an event last week; it was a great event, all except one speaker. He was speaking on behalf of the platinum sponsor AND essentially, he did a product pitch. It was just awful and long before the end of his presentation, I wanted him to stop. It was so bad; the entire audience […]
Will you take the SAJE Speakers’ Challenge? Read More »
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for an interesting read. We all know that content is king as we move into the future of marketing right? Therefore if we believe that, content marketing is a key strategic
Content Marketing Research Highlights Challenges and Opportunities Read More »
In the first blog on messaging I asked if your company was a person, what sort of a person would it be? Have you been able to answer that? Is your company the sort of person you think it is? Now we’re going to delve more deeply into how to effectively tackle your company’s messaging,
Part Two – If Your Company was a Person, What Sort of Person Would it be? Read More »
A chat with Dane Anderson, CEO and Executive Vice President, Springboard Research I had the pleasure of working with Dane Anderson when we were both at IDC. Dane is a terrific person and I have tremendous respect for him as an analyst, as well as his deep knowledge of the ITC industry, especially in Asia
7 Insights to Great Analyst Relations Read More »
