personal branding

Self-belief is the biggest inhibitor to building a personal brand

I need to talk about this because it comes up every time I run a training session with business professionals, or in 1-2-1 conversations with senior executives. When discussing the core success strategies behind building a great personal brand, every time this sentiment is expressed… Why would anyone care what I have to say? I …

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The Digital Conversationalist due to be born

Well that’s it. My last day at Novus Asia and what a wonderful opportunity it’s been to work with the team here. Fabulous people. Talented. Smart. Brilliant. And funny. It’s also definitely not goodbye as we plan to become partners moving forward, with Novus Asia doing what it’s brilliant at, and me doing my bit …

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What Have You Given on Social Media This Week?

Who have you praised? Who have you honoured? Who have you elevated? Whose blog have you shared? Or perhaps commented on? Or perhaps just liked? What have you given to someone else this week on social media? Why do you ask, I hear you say… well because that’s what it’s all about. Just like content …

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3 Basic Tips to Elevate Your LinkedIn Presence

I’m not perfect on LinkedIn, no one is, but there are a few missed opportunities I see every day and thought you might appreciate knowing what they are. Small tips like this really help to elevate your presence on the platform and ultimately, you get much better results – whether you’re job hunting, trying to …

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Blindly Endorsing Your Company is Bad for Your Career and for Your Personal Brand

Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves when they do. Equally concerning is brands thinking this is good for them. It’s not. My concern started with this article in Entrepreneur Magazine – Are You Team-Player Enough to …

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Want to Win at Content Marketing? Empower and Embrace Your Employees

You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation …

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Capture Professional Moments to Bolster Personal Brand

When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great photos from your professional history? Luckily, most senior executives do. It’s everyone else who has to scramble. These sorts of photos include team building shots, speaking onstage or in a …

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8 Tips to Build a Twitter Presence From Scratch

As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of a global conversation. There are other social sites you must be on too (LinkedIn), but it’s about being where your customers are, and Twitter should be viewed as a cornerstone communication channel for …

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Content Marketing and Personal Branding are Inextricably Linked

Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last week. A wonderful opportunity to share our learnings on the content marketing landscape in Asia with Microsoft’s partners, we also took the opportunity to link the message to something absolutely …

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#Worklikeanetwork

I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired people. The first is “let’s change the world together” – yes please, I love that and I’m in. The second is encouraging all people to #worklikeanetwork. I absolutely couldn’t agree …

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