The Digital Conversationalist

Customer responsiveness

Asia Pacific Social Media Stats – Australia, China, India and Japan

It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence them within that environment – yes? The stats tell the story… Nearly 80% of Internet users conduct product research online There are more than 10 billion online searches a month […]

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Toys “R” Us Asia Pacific – Vision and Mission – Really?

I’ve been struggling with ‘Toys “R” Us’ in Singapore recently. It’s a place I have to visit on a regular basis – not just because I have two young sons, but also because Singapore is one of those places where you are constantly invited to kids’ birthday parties and as such, there are always presents

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Sales Training – Four Focus Areas for Success

Ask any sales person during their annual review what they need from the company to hit their figures next fiscal year, and usually “training” comes out top of the list. Ask them what sort of training or coaching they need within this broad area and the response is usually a spattering of different fields including

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Communication is the Most Important Skill in the Professional Services Sector

I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective fields but were lacking in their ability to communicate on the work we were doing together. Weeks would go by and I’d hear nothing, so I’d follow-up and say hey,

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Aligning Content Strategy with the Sales Cycle

In a recent blog I talked about using the customers’ “language” as a key component in succeeding with your content strategy, and the next step – planning your content strategy around every stage of the sales cycle. We are all aware that prospects are relying on a broader array of information sources in the research

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8 Tips to Ensure You are Speaking Your Customers’ Language

The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains

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