I had a wonderful opportunity to speak at HRO Today Forum in Singapore recently. Thank you to my friend Wendy Tan for putting me forward. Very much appreciated. This is the first time I’ve talked about content marketing, social leadership and employee advocacy specifically to HR professionals, so it was a great exercise to hone […]
How HR leaders can drive content marketing and employee advocacy Read More »
It’s been a big week for LinkedIn, and I am looking forward to greater things from this valuable platform following its acquisition by Microsoft. In the meantime, while I expect it to remain business as usual for the foreseeable future, I’d like to discuss a serious weakness I see every day that needs to be
4 focus areas to ensure your LinkedIn company page isn’t a shambles Read More »
Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to create enough content. So I ask about employees contributing content and if there is a process in place to welcome (and even reward) that? In 99 percent of cases, the
Are you ignoring your greatest content creation resource today? Read More »
My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing – It’s Going to Get Weird’ by Joe Pulitzzi (the benevolent father of content marketing), the nay-sayers are definitely starting to rise, and yet, content marketing is the greatest opportunity
Heart of content marketing success Read More »
I loved doing this blog with Jade Alphonsine Tuan and Dan Seifert – enjoy! Hungry to start blogging but not sure where to begin? Our expert, Novus Asia’s director of content marketing and training, Andrea Edwards, walks assistant editor Daniel Seifert and client services manager Jade Alphonsine Tuan through the process in this first chapter
Birth of a Blogger Part 1: Finding Your Voice Read More »
For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a challenging one too. The challenges are varied and have been learnt the hard way. So if you want to skip a little bit of pain, I encourage you to take
9 Reasons Content Marketing Isn’t Succeeding in Asia Read More »
Every year I look forward to receiving the CEO.com #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With that said, this year I was a little disappointed. The growth is so slow and yet the world is moving so fast… it appears the message isn’t getting though. So
Where are all the Social CEOs? Not in the Fortune 500 Read More »
I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are feeling pretty happy we scrambled out of bed in the dark to get there on time. It was really compelling stuff and thank you Steve Clayton for taking the time
A Storytelling Masterclass with Microsoft Read More »
I personally curate about 100 pieces of content every week. I do this for myself, my company, Novus Asia and its various social channels. I do it for the Asia Content Marketing Association Twitter handle @AcmaAsia, and I do it for some big global companies. Collectively, the content I curate gives creators exposure to hundreds
Do You Want Your Content Shared? Then Heed These Tips Read More »
Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves when they do. Equally concerning is brands thinking this is good for them. It’s not. My concern started with this article in Entrepreneur Magazine – Are You Team-Player Enough to
Blindly Endorsing Your Company is Bad for Your Career and for Your Personal Brand Read More »
