The Digital Conversationalist

Andrea T Edwards

The challenge with content marketing hasn’t changed in 10 years

One of the initiatives of the Asia Content Marketing Association (ACMA), is an exclusive event series called ACMA Content Conversations Select (Select). Select is a peer-to-peer discussion, focussed on current themes and challenges around online content marketing, and we discuss how to help each other overcome challenges and embrace the opportunity content marketing delivers. Only

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The number one starting point to be a powerful social leader

I was tagged on LinkedIn by the president of the International Coaching Federation (ICF) Singapore, Han Sam Lai (Sam) after speaking at the recent ICF Singapore Business Forum 2018. In my speech/workshop, I did a one-minute meditation and Sam selected the question: “What gives me energy? What feeds my spirit?” (All questions included at the

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Freddie Mercury, the legend, the rock god, is my personal idol. Who’s yours?

I saw Bohemian Rhapsody, and after the first negative reviews came out, I was starting to get anxious – please don’t screw this film up!! All I can say is: it was GLORIOUS! A beautiful movie, about one of the world’s greatest talents, but also a look deep inside his soul. I know the timeline

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Social leadership requires great sensitivity, high EQ and global awareness

On September 11, 2001, I was in Boston, having cancelled a meeting at the World Trade Centre (WTC) in NYC the day before – a meeting scheduled to start at 9am. It’s definitely always felt like a close call, but I got lucky, and everyone I knew in the Towers got out too. Some of

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10 tips on how to be a world class Social Media leader

I was delighted to speak at the Social Selling 2018 event in Singapore, organized by Black Marketing and Chris J Reed. It attracted a fantastic audience and wonderful speakers, and I want to thank everyone who came up after my speech, or shared on social media, that they enjoyed my insights. That’s the #givingeconomy in

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Find your voice, own it, embrace the cornerstone of transformation – you first

Owning your eminence digitally – which I call social leadership – is the career powerplay today. But it’s not easy! Having done this with thousands of people, I can tell you one thing for sure – the majority struggle to tap into the voice they want to own.

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100th LinkedIn blog, close to 1,000 blogs overall, a time for reflection

Today I publish my 100th LinkedIn blog, and I’m getting close to 1,000 published blogs since seriously kicking this journey off in 2009. Milestones are always a time for reflection, and so I thought it was worth sharing the great and not so great of what it’s like to lay it all out there on

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To be a social leader, be the dopamine in someone else’s day

Dopamine, a neurotransmitter in the brain, is credited with one of the negative side effects of social media – addiction. Anything for that shot, hey? But like all things perceived negative around social media, maybe successful social leadership means turning it into a positive. We do that by moving away from the mindset of what

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