The Digital Conversationalist

Andrea T Edwards

Can I use hashtags on LinkedIn? Yes you can AND definitely should

Hashtags link you to the people and ideas you care about most. It’s how people find you. It’s how you build your profile beyond your immediate network. It’s how you get aligned to the topics you care about, digitally. If you want to be a powerhouse on social media, hashtags are critical.

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It’s the age of digital reputations, how’s yours?

As the noise ramps up on social media and more professionals are joining the fray, not to mention the massive increase in content we’re all enduring today (FOMO is very real), we’ve got to turn things around and be conscious that social leadership is about delivering value to an audience, and that audience is specific for each of us.

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Don't outsource your voice

Um no, I don’t think anyone should outsource their voice on social media, no one

I love to have my thinking challenged. Love it! I take all challenges deep into the recesses of my brain, test it out, turn it around, and sometimes, it shakes my opinions up. When that happens, the new thought gets integrated into an existing idea, an idea that becomes broader and better. I love when

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When women step up, does it help more women step up? I reckon it might

I’ve just returned from an incredible few days with my speaking tribe in Singapore, attending the Asia Professionals Speakers Convention 2018, organised by APSS. It’s my fifth Convention and this year, I finally decided it was time to put my hand up and say OK, I would like to speak. Let’s just say asking to

When women step up, does it help more women step up? I reckon it might Read More »

I am not a hustler, so what does that make me?

If there is a consistent message breaking through for me on social media, it’s the concept that we must all be out there hustling to build businesses and opportunities – especially if we’re entrepreneurs. Gary Vaynerchuck is the poster child of the hustle today, because let’s face it, no one does it better than him!

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Stepping into your voice digitally is your right. Own it. Be a social leader

We all appreciate that our world is shaky right now and the bells of disruption continue to toll. Professionally, social leadership is how we stay in control of our career, moving it in the direction we want. Creating the future we want for ourselves.

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Getting a peek under the hood of GE’s content marketing strategy

I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s next. I know many people at our event were inspired by that alone – a senior business leader taking “a gap year!” Those breaks are so great for the soul. This

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Why we need a different approach to sexual harassment in Asia

Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators, I’ve been thoughtfully following the conversations and listening carefully. Please listen to this podcast – Cindy Gallop on Weinstein, Trump & The Watershed For Women For me, it’s felt like

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Can we just get real about personal branding?

I’ve spoken to thousands of people in the last couple of years about personal branding, and I’ve probably run my workshop for close to a thousand B2B professionals so far. At this point, I think I’m getting close to a good understanding of the market, how professionals are feeling about it, and where we’re at.

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