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Social Selling

Blindly Endorsing Your Company is Bad for Your Career and for Your Personal Brand

3 Comments / Business, Content and Context, Messaging and Positioning, personal branding, Social Leadership, Social Selling /

Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves when they do. Equally concerning is brands thinking this is good for them. It’s not. My concern started with this article in Entrepreneur Magazine – Are You Team-Player Enough to […]

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Want to Win at Content Marketing? Empower and Embrace Your Employees

2 Comments / Business, Content and Context, Content marketing, Social Leadership, Social Selling /

You are going to be reading A LOT about employee brand advocacy in the coming years, and I encourage you to do one thing right now – understand this opportunity quickly and make sure your business champions it. If you embrace content marketing and employee brand advocacy together today, you will lead a fundamental transformation

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Capture Professional Moments to Bolster Personal Brand

Leave a Comment / Business, Content and Context, Social Leadership, Social Selling /

When I sit down with senior executives to work on professional social profiles, especially LinkedIn, the question always comes up – do you have great photos from your professional history? Luckily, most senior executives do. It’s everyone else who has to scramble. These sorts of photos include team building shots, speaking onstage or in a

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8 Tips to Build a Twitter Presence From Scratch

2 Comments / Business, Content and Context, personal branding, Social Leadership, Social Selling /

As a marketer I strongly believe that if you’re in business, you have to be on Twitter: especially if you want to be part of a global conversation. There are other social sites you must be on too (LinkedIn), but it’s about being where your customers are, and Twitter should be viewed as a cornerstone communication channel for

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Social Selling on LinkedIn Doesn’t Work When…

Leave a Comment / Business, personal branding, Social Leadership, Social Selling /

My LinkedIn inbox is currently full of pitches from people I’ve never met or engaged with. These folk have asked to connect with me and once I press that little yes button, within five minutes too many think it’s a green flag to send an unsolicited pitch selling a product or service. It’s never targeted.

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Content Marketing and Personal Branding are Inextricably Linked

1 Comment / Business, Content and Context, Content marketing, Social Leadership, Social Selling /

Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last week. A wonderful opportunity to share our learnings on the content marketing landscape in Asia with Microsoft’s partners, we also took the opportunity to link the message to something absolutely

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What’s Holding Asia’s Businesses Back from Content Marketing?

Leave a Comment / Business, Content and Context, Content marketing, Social Selling /

I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to

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A Basic Rule of LinkedIn Participation we Need to Heed

Leave a Comment / Content and Context, Social Leadership, Social Selling /

My colleague is complaining about people swamping his LinkedIn feed with too many updates. He showed me his screen and two people posted five pieces each before lunchtime. The worst part is the content wasn’t even that good – you can forgive excessive posting of great content, but you can’t forgive salesy, irrelevant content right?

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Sales Training – Four Focus Areas for Success

2 Comments / Business, Sales Training, Social Selling /

Ask any sales person during their annual review what they need from the company to hit their figures next fiscal year, and usually “training” comes out top of the list. Ask them what sort of training or coaching they need within this broad area and the response is usually a spattering of different fields including

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