I don’t have time. I can’t write. I hate writing. I don’t have anything to write about. I have nothing to say. It’s not worth the effort. It’s something teenagers do in dark bedrooms isn’t it? And then there are the unspoken reasons: I’m too scared. What if people think I’m an idiot? Will it […]
I Know I Should be Blogging, But… Read More »
Imagine you live in a city where residents must choose between electricity or public sanitation. Which would you vote for? Not so easy, is it? (Mine would be for working sanitation.) Since starting my first blog over four years ago, I’m finding that b2b blogs present a similar dilemma. For example, should I plumb my
What Makes A Good Blog Great? Read More »
A couple of weeks ago, I interviewed John Kerr, director for Edelman Digital in APAC. In the interview, we briefly touched on Edelman’s definition of Social Business and the belief in this strategy as the way forward. It seems this concept of social business is ramping up, as you can see in this Fast Company story
IBM is a Social Business Read More »
An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency delivering a marketing discipline is the best partner for social media – and where do PR agencies fit into the debate, if at all? As an ex PR person, I
Are PR Agencies a Strategic Fit for Social Businesses? Read More »
I’ve just read a blog that was featured on Fastcompany.com on August 10, written by David Lavenda. It essentially asks the question – is social media marketing effective in a B2B environment, as much as it’s proven to be in a B2C environment? Mu understanding of David’s opinion is the key issue that continues to
Is Social Media Marketing an Effective B2B Tool? Read More »
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with your content strategy, and the next step – planning your content strategy around every stage of the sales cycle. We are all aware that prospects are relying on a broader array of information sources in the research
Aligning Content Strategy with the Sales Cycle Read More »
We’ve recently had the opportunity to do 15 customer audits on behalf of two separate companies. It’s something we’ve been doing over the years and we have a well-proven process that always delivers results – some unexpected it has to be said… The audit process itself is a really powerful tool for both customer retention
Delivering Great Customer Service isn’t Hard, is it? Read More »
Keith Timimi Chairman, Qais Consulting We get to meet a lot of great business people, and one of them is Keith Timimi, a Singapore entrepreneur, founder of Qais Consulting and part of the EconomyWatch.com team, and so we sat down this week and discussed various things, but a couple caught my attention. Here are my
How Fear of Social Media will Kill Big Business Read More »
Something very strange has been happening to me recently. People have been asking for my advice on blogging, like I’m some sort of expert! The first time I wondered why are they asking me? However, as time has gone on, I’ve realised that having 12 months blogging experience seems to really count as something these
Want to Start Blogging? Here’s What I’ve Learnt… Read More »
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most in Asia Pacific, and we got onto social media. I won’t mention his name, l’est I get him in trouble, but he told me he wanted to launch a professional blog in his name, discussing
CEOs Wake up and Smell the Social Media Coffee Read More »
