Messaging and Positioning

The words you use, both verbally and written, to speak about your company, products and services, as well as content for specific audiences

Andrew Pickup

Microsoft Senior Executive Shares Communication Wisdom for AP

Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in their lives. Like all companies, Microsoft has to constantly adapt to provide relevant and current products/services in today’s ever changing competitive technological landscape. With the advent of Cloud computing, this is a critical time in Microsoft’s development. For …

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Part Two – If Your Company was a Person, What Sort of Person Would it be?

In the first blog on messaging I asked if your company was a person, what sort of a person would it be? Have you been able to answer that? Is your company the sort of person you think it is? Now we’re going to delve more deeply into how to effectively tackle your company’s messaging, …

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If Your Company was a Person, What Sort of Person Would it be?

Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an interesting question to ask and you’ll often find the company you’d like to be is nothing like the company you are. Don’t worry, many companies are in the same boat, but you can become the company you …

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Lorna Jane – a Core Message and Fantastic Product

I’d never heard of Lorna Jane and then, about 18 months ago, it started entering into the peripheries of my awareness. It happened simply enough when, on a couple of occasions, I found myself complimenting people’s outfits, asking where they got them from. I was told “oh this is Lorna Jane.” Mmmmm what is Lorna …

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