Messaging and Positioning

The words you use, both verbally and written, to speak about your company, products and services, as well as content for specific audiences

Digital Success in Asia Faces Unique Challenges

SAJE’s first customer when we launched back in 2006 was Alvin Chan. At that time he was Regional Marketing Manager, Public Sector, Technology Solutions Group, Asia Pacific & Japan for Hewlett-Packard. After HP, Alvin moved to a senior marketing role with Thomson Reuters, and is currently taking a short hiatus while he works out what’s next …

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Linked In, Blinked Out

How much of  ‘corporate social media’  amounts to ‘wasting time on the company’s dime?’ The big difficulty for many managers is in demonstrating a positive ROI (‘Return on Involvement’) from their social media projects – a collection of sundry activities loosely billed by the now ubiquitous social media consultants as “connecting, communicating and collaborating.” I …

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Burson Marsteller Report on Social in Asia

Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online” and here’s the shorter presentation. There’s some interesting information here, including South Korea is the most active, with Malaysia, China and Thailand next. Micro-blogs and social networks are the most popular channels to engage. However Asian …

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Communication is the Most Important Skill in the Professional Services Sector

I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective fields but were lacking in their ability to communicate on the work we were doing together. Weeks would go by and I’d hear nothing, so I’d follow-up and say hey, …

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Internal Communication is a Fine Art

I had the great pleasure of interviewing David Cook, the Communications Director for Cisco, Asia Pacific, Japan and Greater China, this week. Responsible for communications across a very complex and diverse region, David had some terrific insight toward internal communications as a skill in its own right, and he talked about how authenticity, honesty, and …

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8 Tips to Ensure You are Speaking Your Customers’ Language

The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains …

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