In this digital media revolution, content has never been more important
I had a wonderful opportunity to speak at HRO Today Forum in Singapore recently. Thank you to my friend Wendy Tan for putting me forward. Very much appreciated. This is the first time I’ve talked about content marketing, social leadership and employee advocacy specifically to HR professionals, so it was a great exercise to hone […]
How HR leaders can drive content marketing and employee advocacy Read More »
It’s been a big week for LinkedIn, and I am looking forward to greater things from this valuable platform following its acquisition by Microsoft. In the meantime, while I expect it to remain business as usual for the foreseeable future, I’d like to discuss a serious weakness I see every day that needs to be
4 focus areas to ensure your LinkedIn company page isn’t a shambles Read More »
I had the pleasure of speaking on a social media panel at the recent Asia Professional Speakers Singapore Annual Convention (pic above from the talented Berry Happy Photography). The conversation was spirited, but one topic that came up is: what are you willing (or not willing) to do as an influencer on social media? For
What is the line you won’t cross with your personal brand? Read More »
Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to create enough content. So I ask about employees contributing content and if there is a process in place to welcome (and even reward) that? In 99 percent of cases, the
Are you ignoring your greatest content creation resource today? Read More »
Welcome to a new series I’ll write when inspired. TTAM = Things That Annoy Me and under this acronym I’ll be sharing ideas about what I believe you should not do on social media. Of course, you can completely ignore me if it doesn’t sit well with you, but this is what I believe. The
TTAM – turn off automation on social Read More »
I’m at the point where I could pay cash for a luxury dream holiday, anywhere in the world, if I was paid every time I got asked this question. Let’s talk straight. If you’ve lost your job and are only now thinking about your LinkedIn profile, you are completely missing the whole point of the
I’ve lost my job, help me with my LinkedIn profile? Read More »
I need to talk about this because it comes up every time I run a training session with business professionals, or in 1-2-1 conversations with senior executives. When discussing the core success strategies behind building a great personal brand, every time this sentiment is expressed… Why would anyone care what I have to say? I
Self-belief is the biggest inhibitor to building a personal brand Read More »
I enjoyed a great couple of days attending Content360 in Singapore last week, with ACMA as the Association Partner for the event. The 180-strong audience enjoyed case-study rich presentations from some of the world’s greatest brands, and I definitely agree with the general sentiment that Singapore (and Asia) has moved beyond the why of content
Asia Definitely Moved Beyond Why of Content Marketing to How Read More »
My greatest concern in 2016 is businesses becoming cynical about content marketing because it does not work. As was referenced in this article ‘Content Marketing – It’s Going to Get Weird’ by Joe Pulitzzi (the benevolent father of content marketing), the nay-sayers are definitely starting to rise, and yet, content marketing is the greatest opportunity
Heart of content marketing success Read More »
The second edition, with Dan and Jade. Enjoy and thanks for the great support on part one. Answer this key question, and you unlock the potential for your blog to lead you to your dream life. Novus Asia’s Andrea Edwards, Daniel Seifert and Jade Alphonsine Tuan discuss the concept that finding your core reason for
Birth of a Blogger Pt 2: Why Are You Blogging? Read More »
