Two years ago, when looking to move back into corporate life after several years as an entrepreneur, one thing was very clear – my passion for content marketing was not an opportunity in Asia Pacific. It wasn’t on any business radars then and when I spoke about it, it was either unknown or perceived as […]
Content Marketing and Emotional Intelligence, a Perfect Match? Read More »
I was at an APSS event recently and the discussion was around LinkedIn and how to better utilize this great networking asset. It was an informative session and thanks to some pointers from Chris J. Reed, I’ve updated my profile with the new tools available. I do recommend you check out what you can do now on
12 Social Media Profiles – Narcissist, Spousal Invader, Or? Read More »
I attended a great evening in Singapore recently – Content Conversations hosted by Outbrain at the Hub. I recommend reading Timi Siytangco’s take on the evening here, as she highlights all of the salient points discussed. It was definitely a lively conversation around driving tangible results in the new world of content marketing, while competing
The Content Marketing Coup D’etat Read More »
My friends, I wanted to share a really remarkable moment for two of my great friends Duncan and Lee Ann McKee. Nine years ago, they launched STIX, Motivation Through Music. I was present at their very first corporate gig, and it was an amazing experience. Nearly 100 people, coming together, playing Beethoven’s “Ode to Joy”
Bambajan – Sustainable Music for Everyone Read More »
So I had some pretty amazing news late Friday night. Apparently the industry analysts in Asia have told the Institute of Industry Analyst Relations (IIAR) that I’m doing a good job for them, which resulted in an equal 3rd place in the Annual Analyst Relations Professional of the Year awards. How’s that hey? Mind-blowing to say
Thank You Asia’s Analysts Read More »
I’ve been spending a bit of time with my Yammer colleagues recently, and there are two philosophies I really love about this team of inspired people. The first is “let’s change the world together” – yes please, I love that and I’m in. The second is encouraging all people to #worklikeanetwork. I absolutely couldn’t agree
Throughout my last year at Microsoft, I’ve been working with my communication and marketing colleagues on a big milestone – XP End of Service. It’s impossible to work in the IT industry and not know about this date – it’s a big priority – and we can certainly expect the momentum (and noise) to ramp
I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an explanation of Newsjacking. Essentially, on the back of disgraced Briton’s (Anton Casey) horrible social media comments that went viral world-wide last week, Scoot thought it would be a good idea to offer a flight deal to Perth –
Scoot Off Message? Read More »
I have a very sweet and thoughtful husband. He makes me work really hard at birthdays and Christmas to ensure I – at least – equal his thoughtfulness in the gift-giving department. I’m a lucky gal. For Christmas, he designed my very own perfume at Jo Malone London and he got an absolute winner. It is
Jo Malone London and Coach. Two Brands, One Winner Read More »
I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking part of our digital and professional lives. However, right now, it’s not great for me. The clash is I’m seeing Klout referenced more and more to measure a person’s influence in business (which
Does Klout Have Clout? Read More »
