Throughout my last year at Microsoft, I’ve been working with my communication and marketing colleagues on a big milestone – XP End of Service. It’s impossible to work in the IT industry and not know about this date – it’s a big priority – and we can certainly expect the momentum (and noise) to ramp […]
I’ve been part of a very interesting discussion about newsjacking on LinkedIn today – see links for an explanation of Newsjacking. Essentially, on the back of disgraced Briton’s (Anton Casey) horrible social media comments that went viral world-wide last week, Scoot thought it would be a good idea to offer a flight deal to Perth –
Scoot Off Message? Read More »
I have a very sweet and thoughtful husband. He makes me work really hard at birthdays and Christmas to ensure I – at least – equal his thoughtfulness in the gift-giving department. I’m a lucky gal. For Christmas, he designed my very own perfume at Jo Malone London and he got an absolute winner. It is
Jo Malone London and Coach. Two Brands, One Winner Read More »
I love Klout. I love the idea of it and know that – over time – it’s going to be a cracking part of our digital and professional lives. However, right now, it’s not great for me. The clash is I’m seeing Klout referenced more and more to measure a person’s influence in business (which
Does Klout Have Clout? Read More »
When I was in the US a couple of weeks ago, I noticed very few people willingly exchanged business cards, and on a couple of occasions when I offered my business card, people looked at me like I was a little bit weird – not unusual for me :). Then I noticed this article doing the
The Culture of Business Cards in Asia Read More »
I attended IDC’s Software and Services Client Summit in Singapore recently, and it was nice to catch up with many old friends, as well as to hear some key insights on what CIOs are experiencing, and IDC’s perspective on the exciting evolution taking place today in our region and industry. I do love the tech
Innovation, Evolution and Technology for Marcoms in Asia Read More »
Recently, Microsoft hosted Kenneth Cukier in Singapore. Ken is the Business Correspondent with The Economist and co-author of a new book entitled: Big Data: A Revolution That Will Transform How We Live, Work and Think, which was launched in March 2013. Presenting on the ‘what’ rather than the ‘why’ of Big Data, there were many
The Big Data Opportunity for Asia Pacific Read More »
I’ve been quiet due to some rather significant changes in recent weeks – I’ve taken on the lead analyst relations role for Microsoft across Asia Pacific. It’s been a big decision, but as I plan to continue my communications blog, I wanted to tell you about the changes, as transparency is really important to me.
A Change of Direction Read More »
If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) –
52 Tips on Content and Community From the Top New Media Experts Read More »
Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just
Messaging my Own Company – a Lesson Learned Read More »
