I attended an event last week; it was a great event, all except one speaker. He was speaking on behalf of the platinum sponsor AND essentially, he did a product pitch. It was just awful and long before the end of his presentation, I wanted him to stop. It was so bad; the entire audience […]
Will you take the SAJE Speakers’ Challenge? Read More »
I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for an interesting read. We all know that content is king as we move into the future of marketing right? Therefore if we believe that, content marketing is a key strategic
Content Marketing Research Highlights Challenges and Opportunities Read More »
Something very strange has been happening to me recently. People have been asking for my advice on blogging, like I’m some sort of expert! The first time I wondered why are they asking me? However, as time has gone on, I’ve realised that having 12 months blogging experience seems to really count as something these
Want to Start Blogging? Here’s What I’ve Learnt… Read More »
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most in Asia Pacific, and we got onto social media. I won’t mention his name, l’est I get him in trouble, but he told me he wanted to launch a professional blog in his name, discussing
CEOs Wake up and Smell the Social Media Coffee Read More »
A message for people working in marketing agencies, selling value is what is required to succeed. Make your sales pitch relevant and you do that by communicating value as opposed to the services you offer.
Sell Value NOT Services Read More »
