Business

52 Tips on Content and Community From the Top New Media Experts

If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) – …

52 Tips on Content and Community From the Top New Media Experts Read More »

Messaging my Own Company – a Lesson Learned

Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just …

Messaging my Own Company – a Lesson Learned Read More »

Start-ups Asia Pacific – 7 Ideas to Get Media Coverage

I’ve just read this great article – How To Get Media Coverage For Your Start-up: A Complete Guide by Leo Widrich, co-founder of Buffer. One of the things I’ve noticed, having worked with start-ups in the US, EMEA and Asia Pacific, is companies’ in this region do not dedicate the same amount of budget or …

Start-ups Asia Pacific – 7 Ideas to Get Media Coverage Read More »

Your Personal Professional Profile is Vital

In today’s social world, one thing I’m not seeing enough of in Asia Pacific is people investing in their own personal professional profile in social media-land. I certainly have some connections that do a fantastic job at this – consistently focused on building their profile as experts in whatever field they are in – and …

Your Personal Professional Profile is Vital Read More »

Softbank 30 Year Vision – An Asian Lesson

SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan in 1981, its market capitalization in 2011 was more than US$43 billion. It’s a global player and recently gained the media spotlight with its 70 percent acquisition of US telco …

Softbank 30 Year Vision – An Asian Lesson Read More »

Slogans or Taglines – How to Create a Great One

I recently concluded a complete messaging revamp for an exciting company in the Cloud strategic advisory space. As part of any messaging overhaul, the tagline (or company slogan) must also be reviewed for relevance, because these three (or four or five) little words say so much about a company, encapsulating what you do with the …

Slogans or Taglines – How to Create a Great One Read More »

The 3 Significant Challenges for CIOs in Asia Pacific

Last week I posted an article entitled: Feng Shui, Do You Have the Energy for Business Success, which was written for another project that didn’t go ahead. The other article I put together was an interview with Dane Anderson, Vice President, Research Director and Region Manager for Forrester Research. Once again – not strictly communications …

The 3 Significant Challenges for CIOs in Asia Pacific Read More »

Feng Shui: Do You Have the Energy for Business Success?

I recently interviewed Feng Shui Master, Edwaard Liu, for an article I hoped to publish on another digital platform. Unfortunately the publishing deal didn’t work out but I still wanted to share the article – because Master Liu had some really great insights, especially for an uninitiated person like me. He is also a terrific …

Feng Shui: Do You Have the Energy for Business Success? Read More »