I gained early access to the “B2B Content Marketing Trends 2011” research report this week, because I partook in the research, and it makes for an interesting read. We all know that content is king as we move into the future of marketing right? Therefore if we believe that, content marketing is a key strategic […]
Content Marketing Research Highlights Challenges and Opportunities Read More »
In the first blog on messaging I asked if your company was a person, what sort of a person would it be? Have you been able to answer that? Is your company the sort of person you think it is? Now we’re going to delve more deeply into how to effectively tackle your company’s messaging,
Part Two – If Your Company was a Person, What Sort of Person Would it be? Read More »
A chat with Dane Anderson, CEO and Executive Vice President, Springboard Research I had the pleasure of working with Dane Anderson when we were both at IDC. Dane is a terrific person and I have tremendous respect for him as an analyst, as well as his deep knowledge of the ITC industry, especially in Asia
7 Insights to Great Analyst Relations Read More »
Something very strange has been happening to me recently. People have been asking for my advice on blogging, like I’m some sort of expert! The first time I wondered why are they asking me? However, as time has gone on, I’ve realised that having 12 months blogging experience seems to really count as something these
Want to Start Blogging? Here’s What I’ve Learnt… Read More »
Would it be young and trendy, mature and sophisticated, elegant and chic, or fun and sporty? It’s an interesting question to ask and you’ll often find the company you’d like to be is nothing like the company you are. Don’t worry, many companies are in the same boat, but you can become the company you
If Your Company was a Person, What Sort of Person Would it be? Read More »
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most in Asia Pacific, and we got onto social media. I won’t mention his name, l’est I get him in trouble, but he told me he wanted to launch a professional blog in his name, discussing
CEOs Wake up and Smell the Social Media Coffee Read More »
A few years ago I attended a MICE event in Singapore. It was a fabulous event, fully supported by the Singapore Government, as growing this business is seen as a big priority for future growth in Singapore. As such, the casinos were approved, featuring extensive conference and exhibition space. In fact, the owners of Marina
How Not to do Business Read More »
A message for people working in marketing agencies, selling value is what is required to succeed. Make your sales pitch relevant and you do that by communicating value as opposed to the services you offer.
Sell Value NOT Services Read More »
When Lenovo first acquired IBM’s PC division, its global message to market was a shambles. It’s improved a lot, and while not there yet, it’s close and just needs a further level of refinement. The message is all there, it’s just too much!
Lenovo – from Pretty Terrible to Getting Close Read More »
I’d never heard of Lorna Jane and then, about 18 months ago, it started entering into the peripheries of my awareness. It happened simply enough when, on a couple of occasions, I found myself complimenting people’s outfits, asking where they got them from. I was told “oh this is Lorna Jane.” Mmmmm what is Lorna
Lorna Jane – a Core Message and Fantastic Product Read More »
