I’ve just read a blog that was featured on Fastcompany.com on August 10, written by David Lavenda. It essentially asks the question – is social media marketing effective in a B2B environment, as much as it’s proven to be in a B2C environment? Mu understanding of David’s opinion is the key issue that continues to […]
Is Social Media Marketing an Effective B2B Tool? Read More »
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and creative professional. Having just relocated to Singapore to give her businesses a more Asia Pacific focus, Kavita is the co-founder of two companies, Pi Social Media which delivers back-end social media solutions; and what we’re going
5 Strategies for Event Success Read More »
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with your content strategy, and the next step – planning your content strategy around every stage of the sales cycle. We are all aware that prospects are relying on a broader array of information sources in the research
Aligning Content Strategy with the Sales Cycle Read More »
I had the great pleasure of interviewing David Cook, the Communications Director for Cisco, Asia Pacific, Japan and Greater China, this week. Responsible for communications across a very complex and diverse region, David had some terrific insight toward internal communications as a skill in its own right, and he talked about how authenticity, honesty, and
Internal Communication is a Fine Art Read More »
We’ve recently had the opportunity to do 15 customer audits on behalf of two separate companies. It’s something we’ve been doing over the years and we have a well-proven process that always delivers results – some unexpected it has to be said… The audit process itself is a really powerful tool for both customer retention
Delivering Great Customer Service isn’t Hard, is it? Read More »
The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains
8 Tips to Ensure You are Speaking Your Customers’ Language Read More »
Keith Timimi Chairman, Qais Consulting We get to meet a lot of great business people, and one of them is Keith Timimi, a Singapore entrepreneur, founder of Qais Consulting and part of the EconomyWatch.com team, and so we sat down this week and discussed various things, but a couple caught my attention. Here are my
How Fear of Social Media will Kill Big Business Read More »
Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in their lives. Like all companies, Microsoft has to constantly adapt to provide relevant and current products/services in today’s ever changing competitive technological landscape. With the advent of Cloud computing, this is a critical time in Microsoft’s development. For
Microsoft Senior Executive Shares Communication Wisdom for AP Read More »
I want to share some great things I’ve learnt about social media with my very small business community – the geosynthetics industry. For the uneducated, geosynthetics are engineered products (usually made from plastics) that are used in civil engineering and infrastructure projects. The interesting thing is the market dynamic of such products – it tends
Please don’t Sell – Share Value Read More »
I attended an event last week; it was a great event, all except one speaker. He was speaking on behalf of the platinum sponsor AND essentially, he did a product pitch. It was just awful and long before the end of his presentation, I wanted him to stop. It was so bad; the entire audience
Will you take the SAJE Speakers’ Challenge? Read More »
