I was forwarded this Infographic and it speaks for itself. Based on UK research prepared by Base One in the Buyersphere Report from May 2011, it describes how B2B buyers are getting hungrier for information, and how the content “fillings” are changing. If you click through to the link (click on the graphic) and then double […]
Appetite for Content Read More »
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. One thing I have noticed is that many global and local companies in this region are struggling to justify increased content spend, and when available, rely on global content. The good news – compared
IDG Connect Survey – Local Vs Global Content in Asia Pacific Read More »
A couple of weeks ago, I interviewed John Kerr, director for Edelman Digital in APAC. In the interview, we briefly touched on Edelman’s definition of Social Business and the belief in this strategy as the way forward. It seems this concept of social business is ramping up, as you can see in this Fast Company story
IBM is a Social Business Read More »
We rarely share other blogs on this site, but this was a short and simple reminder of what is most important in defining a communication strategy. When you are defining any message for going to market, to what ever audience – what, why, how, when and who – are the questions to answer. It really is
A Simple Guide to Getting Your Message Across Read More »
One question I am asked regularly is – what is the difference between a vision and a mission statement? Now by putting this opinion out there, many may disagree and say it’s the other way around, but this is what I believe is the difference, and what I follow when working with customers to define
The Difference Between a Vision and a Mission Statement? Read More »
An argument has been doing the rounds in social media-land, and I haven’t been sure where I stand. The argument is what type of agency delivering a marketing discipline is the best partner for social media – and where do PR agencies fit into the debate, if at all? As an ex PR person, I
Are PR Agencies a Strategic Fit for Social Businesses? Read More »
I’ve just read a blog that was featured on Fastcompany.com on August 10, written by David Lavenda. It essentially asks the question – is social media marketing effective in a B2B environment, as much as it’s proven to be in a B2C environment? Mu understanding of David’s opinion is the key issue that continues to
Is Social Media Marketing an Effective B2B Tool? Read More »
A few months ago I met Kavita Jhunjhunwala and was immediately impressed, as she is such a dynamic and creative professional. Having just relocated to Singapore to give her businesses a more Asia Pacific focus, Kavita is the co-founder of two companies, Pi Social Media which delivers back-end social media solutions; and what we’re going
5 Strategies for Event Success Read More »
In a recent blog I talked about using the customers’ “language” as a key component in succeeding with your content strategy, and the next step – planning your content strategy around every stage of the sales cycle. We are all aware that prospects are relying on a broader array of information sources in the research
Aligning Content Strategy with the Sales Cycle Read More »
I had the great pleasure of interviewing David Cook, the Communications Director for Cisco, Asia Pacific, Japan and Greater China, this week. Responsible for communications across a very complex and diverse region, David had some terrific insight toward internal communications as a skill in its own right, and he talked about how authenticity, honesty, and
Internal Communication is a Fine Art Read More »
