Andrea T Edwards

Uncommon Courage
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April 2015

Content Marketing and Personal Branding are Inextricably Linked

1 Comment / Business, Content and Context, Content marketing, Social Leadership, Social Selling /

Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last week. A wonderful opportunity to share our learnings on the content marketing landscape in Asia with Microsoft’s partners, we also took the opportunity to link the message to something absolutely

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What’s Holding Asia’s Businesses Back from Content Marketing?

Leave a Comment / Business, Content and Context, Content marketing, Social Selling /

I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to

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