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November 2011

Burson Marsteller Report on Social in Asia

1 Comment / Content and Context, Messaging and Positioning /

Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online” and here’s the shorter presentation. There’s some interesting information here, including South Korea is the most active, with Malaysia, China and Thailand next. Micro-blogs and social networks are the most popular channels to engage. However Asian […]

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Communication is the Most Important Skill in the Professional Services Sector

4 Comments / Content and Context, Events, Messaging and Positioning, Sales Training /

I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective fields but were lacking in their ability to communicate on the work we were doing together. Weeks would go by and I’d hear nothing, so I’d follow-up and say hey,

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