writing

Content marketing is not a tactic, it’s a core belief system all must embrace

I can’t tell you how many times I’m asked: is content marketing just another word for advertising? No. Advertising isn’t content marketing, it’s advertising – which still has a place in the world, although a changed place. Can an advert be considered content marketing? Well yes, a great ad that makes us feel, cry, laugh …

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7 things I’ve learnt from writing 687 blog posts

I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs, …

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SAJE Officially Launches “The Writers Shop”

We’ve never shared any SAJE news on our blog, but today we’re so excited about what we’re doing, we figured it was worth sharing. We’ve been building this concept and community for months now, and today, we launch The Writers Shop – an innovative collaboration between some of Asia’s brightest business communication and writing professionals, …

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