influencer

The Corona Virus – a lesson in opinions and influence when emotions are running high

The Corona Virus – a lesson in opinions and influence when emotions are running high

The world is in a precarious place right now. There is a lot of angst across multiple issues and fear appears to be in the driving seat. It’s not a pleasant time and whether online or off, it feels there’s no escape from the turmoil. We must pull the world back from the negative, divisive, …

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When did we all get so shallow, or have we not changed at all?

As the years roll on and social media marketing becomes more embedded in our lives and information gets more and more infobese, I believe we’re starting to really understand both the positive and negative impacts of social media in both our personal and professional lives. The negative is obvious. We saw the sickening use of …

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To be a social leader, be the dopamine in someone else’s day

Dopamine, a neurotransmitter in the brain, is credited with one of the negative side effects of social media – addiction. Anything for that shot, hey? But like all things perceived negative around social media, maybe successful social leadership means turning it into a positive. We do that by moving away from the mindset of what …

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