I’ve had a few recent reminders about this, working with some other professional services companies. All of them have been really talented in their respective fields but were lacking in their ability to communicate on the work we were doing together. Weeks would go by and I’d hear nothing, so I’d follow-up and say hey, […]
Communication is the Most Important Skill in the Professional Services Sector Read More »
I’ve been a bit slack on the blogging front of late, but managed to get in a holiday to Holland, which was much needed. One of the things I was thinking about when away is writing great case studies; because so many companies issue case studies that just don’t do them justice. I’m also sure
Writing an Awesome Case Study Read More »
The key piece of advice continuing to raise its head when defining an effective social media strategy is to speak in the language of your customers. This is good advice, but I wonder how many companies are taking heed? As an example, I’ve worked with IT companies since the mid-90s and one thing that remains
8 Tips to Ensure You are Speaking Your Customers’ Language Read More »
