Tag: customer communication

Make your employees the stars of your show

Employee Advocacy

I was thrilled to have the opportunity to speak at the recent Hootsuite executive breakfast in Singapore – “Advocacy & The Bottom Line – How to Make it Work” with Nishan Weerasinghe from IBM, Roger Graham from Hootsuite, and Roger Pua from LinkedIn. A lot of great content was covered by my fellow speakers, and…

Why content marketing must own social media

Andrea Edwards, The Digital Conversationalist

A friend recently asked me if they should move social media ownership under the banner of content marketing at their company, and I said yes, absolutely! Why? Because the team that is always thinking in terms of the customer (or audience) are your best talent to position information within the context of customer interest. This…

How HR leaders can drive content marketing and employee advocacy

The Digital Conversationalist

I had a wonderful opportunity to speak at HRO Today Forum in Singapore recently. Thank you to my friend Wendy Tan for putting me forward. Very much appreciated. This is the first time I’ve talked about content marketing, social leadership and employee advocacy specifically to HR professionals, so it was a great exercise to hone…

Are you ignoring your greatest content creation resource today?

Employee advocacy

Every time I meet with a new company to talk about ramping up their content marketing efforts, the biggest challenge identified is being able to create enough content. So I ask about employees contributing content and if there is a process in place to welcome (and even reward) that? In 99 percent of cases, the…

9 Reasons Content Marketing Isn’t Succeeding in Asia

Content Marketing Asia

For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a challenging one too. The challenges are varied and have been learnt the hard way. So if you want to skip a little bit of pain, I encourage you to take…

Where are all the Social CEOs? Not in the Fortune 500

Social CEO

Every year I look forward to receiving the CEO.com #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With that said, this year I was a little disappointed. The growth is so slow and yet the world is moving so fast… it appears the message isn’t getting though. So…

Did Amanda Palmer Write the Business Book of 2015?

Amanda Palmer

I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public toilet, I believe that if you only read this book through the eyes of the entertainment industry, you’ll miss some incredibly powerful learnings. Particularly her obsessive focus on her fans…

A Storytelling Masterclass with Microsoft

The three CEOs of Microsoft

I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are feeling pretty happy we scrambled out of bed in the dark to get there on time. It was really compelling stuff and thank you Steve Clayton for taking the time…

Dear CEOs, Are You Happy Not Being a Blue Unicorn?

Employee advocacy

There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of Meddle.it on OP|EN for Business. In defining the Blue Unicorn, a CEO who truly gets social media is, “still so uncommon that we aren’t just looking for any unicorn, we’re…