There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of Meddle.it on OP|EN for Business. In defining the Blue Unicorn, a CEO who truly gets social media is, “still so uncommon that we aren’t just looking for any unicorn, we’re […]
Dear CEOs, Are You Happy Not Being a Blue Unicorn? Read More »
I’ve been attending lots of industry events in recent weeks – social media, content marketing, technology, and even a rugby dinner – and here’s the thing. It’s 2015 and still STILL event organizers and speakers aren’t appreciating the power of social media at events. We’ve got to change that. I’ll give you one example of
Event Organisers, Speakers… Hashtags & Handles I Beg You, Please Read More »
I had the wonderful opportunity to speak on the content marketing panel at LinkedIn’s TechConnect 2015 with four great people – our host, Edward Bray, Head of Marketing, APAC, Marketing Solutions, LinkedIn, and my fellow panelists: Wynthia Goh, APJ Director of Digital and Social, SAP; Nikolaus Ong, Director, Marketing, EMC; and Catherine Ganapathy, Regional Account
A Content Marketing Discussion with LinkedIn Read More »
Six content marketing experts ACMA’s board all answer the question – what is content marketing? If you attend any event focused on content marketing today, there is a very real chance that you will spy this definition peeking out from a PowerPoint deck or two: “Content marketing is a strategic marketing approach focused on creating
What is Content Marketing? Read More »
I was very fortunate to be invited by LinkedIn to do a keynote speech at its first ever social selling summit, INtro: Elevating Sales, held in Singapore on 18 June, 2015. To say I was anxious about delivering this to such a senior sales audience is an understatement, however the main reason for my anxiety
Content Must Sit at the Heart of Business Read More »
I’ve been in the content marketing game since 2003, when I launched IDC’s Marketing Services business into Asia. It wasn’t called ‘content marketing’ back then, and I didn’t actually identify myself as a content marketer until 2009, when I was running my own business. Of course, for the dynamic region of Asia, it’s only in
6 Tips for Identifying Your Perfect B2B Content Partner Read More »
The stats are pretty clear: 77 percent of B2C and 86 percent of B2B companies are using content marketing – Jeffbullas.com 78 percent of CMO’s think custom content is the future of marketing – Visual.ly $135 billion was spent on digital marketing content in 2014 – Visual.ly 62 percent of millennial loyalty is driven by
Are you Content Marketing or Marketing? Read More »
There is a GREAT deck on Slideshare right now. It’s called “Crap. The Content Marketing Deluge” by Velocity Partners. I love this deck for many reasons, but mainly because it spoke my language – irreverent, but makes a very strong argument – and that is: as more B2B brands turn to content marketing, the consumer
Content Marketing is About Earning People’s Time Read More »
Simon Cholmeley and I were thrilled to be invited to speak at the Microsoft Platinum Partner Summit 2015 in Ho Chi Minh City, Vietnam, last week. A wonderful opportunity to share our learnings on the content marketing landscape in Asia with Microsoft’s partners, we also took the opportunity to link the message to something absolutely
Content Marketing and Personal Branding are Inextricably Linked Read More »
I’ve had the great privilege to do a few speaking spots recently, and it’s given me an opportunity to really hone my thinking around how I present about content marketing, as well as to hear perspectives from other professionals in the field. Content marketing is actually a massive topic, with lots of different angles to
What’s Holding Asia’s Businesses Back from Content Marketing? Read More »
