If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) – […]
52 Tips on Content and Community From the Top New Media Experts Read More »
I’ve been a bit slow off the mark this New Year and hope everyone is already blazing into 2013. I haven’t been idle on my break however, as I’ve spent a lot of time assessing where my experience and value fits in the region. I’ve done this to understand how I can achieve more of
Content Marketing in Asia Pacific Slow to Evolve Read More »
This is one of the many reasons why WordPress is cool – I just received this report. If you’re thinking of launching a blog in 2013, WordPress is a great place to start. Happy New Year Andrea The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 4,329 films
At this time of year, when many of us are wrapping up work to focus on the important things in life, I’d like to honour one of my favourite charities – Kiva.org. Kiva is a non-profit organisation, with a mission to connect people through lending to alleviate poverty. Through extensive use of the Internet, including
Kiva.org Doing Good + Content Marketing Read More »
Since launching SAJE in 2006, I’ve gone through a few messaging revamps. I haven’t done this because I got it “wrong” in the early days, I quite simply started out focused on one area – messaging and positioning. But I’ve come to the conclusion that you can’t work full time on this – there just
Messaging my Own Company – a Lesson Learned Read More »
I’ve just read this great article – How To Get Media Coverage For Your Start-up: A Complete Guide by Leo Widrich, co-founder of Buffer. One of the things I’ve noticed, having worked with start-ups in the US, EMEA and Asia Pacific, is companies’ in this region do not dedicate the same amount of budget or
Start-ups Asia Pacific – 7 Ideas to Get Media Coverage Read More »
Pinterest is considered a social media phenomenon with women, and much of what is written about it is focused on this fact. However, I know a few lads who are giving it a go and thought I’d ask them what they thought and if it’s relevant to them? Originally I planned to post this on
Blokes I Know on Pinterest Read More »
I’ve recently had two discussions with friends working within subsidiaries of global IT companies – and both have been pretty interesting. The one thing that was top of mind? They are frustrated by their lack of ability to influence the global discussion taking place online, because the content is being completely controlled by US headquarters.
How a Different Approach to Blogging can set Asian Subsidiaries Free Read More »
There’s a lot of talk about Inbound Marketing versus Outbound Marketing these days, and more and more people are asking me what the difference is between the two. As there seems to be a fair bit of confusion, I figured it was worth putting together a blog (an Inbound Marketing tool), as well as some
What is Inbound Marketing? Read More »
In my early 20s, my first job after graduating from University was becoming a Musician in the Australian Army – it was a VERY interesting chapter in my life. After two years as a Musician, I had the chance to unofficially move to the Defence Public Relations Department – an opportunity I snapped up and from
Authenticity has never been More Important in Business Read More »
