I was very fortunate to be invited by LinkedIn to do a keynote speech at its first ever social selling summit, INtro: Elevating Sales, held in Singapore on 18 June, 2015. To say I was anxious about delivering this to such a senior sales audience is an understatement, however the main reason for my anxiety […]
Content Must Sit at the Heart of Business Read More »
There is a GREAT deck on Slideshare right now. It’s called “Crap. The Content Marketing Deluge” by Velocity Partners. I love this deck for many reasons, but mainly because it spoke my language – irreverent, but makes a very strong argument – and that is: as more B2B brands turn to content marketing, the consumer
Content Marketing is About Earning People’s Time Read More »
I’ve had an incredibly frantic last week at Microsoft – today is my last day – but before I change my stars I wanted to share some interesting insights I’ve gained in the last month or so. Part of the craziness of my impending departure was an opportunity to work with a terrific team of
An Accidental Content Marketing Audit on LinkedIn Read More »
So I had some pretty amazing news late Friday night. Apparently the industry analysts in Asia have told the Institute of Industry Analyst Relations (IIAR) that I’m doing a good job for them, which resulted in an equal 3rd place in the Annual Analyst Relations Professional of the Year awards. How’s that hey? Mind-blowing to say
Thank You Asia’s Analysts Read More »
Recently, Microsoft hosted Kenneth Cukier in Singapore. Ken is the Business Correspondent with The Economist and co-author of a new book entitled: Big Data: A Revolution That Will Transform How We Live, Work and Think, which was launched in March 2013. Presenting on the ‘what’ rather than the ‘why’ of Big Data, there were many
The Big Data Opportunity for Asia Pacific Read More »
I’ve been quiet due to some rather significant changes in recent weeks – I’ve taken on the lead analyst relations role for Microsoft across Asia Pacific. It’s been a big decision, but as I plan to continue my communications blog, I wanted to tell you about the changes, as transparency is really important to me.
A Change of Direction Read More »
If you are in a marketing, communications, digital media, or any other role within the marketing mix, I can recommend downloading this eBook entitled “The New Media Rat Pack – 52 Tips on Content & Community From the Top New Media Experts.” Launched by Top Rank Marketing in advance of NMX 2013 (formerly BlogWorld) –
52 Tips on Content and Community From the Top New Media Experts Read More »
I’ve been a bit slow off the mark this New Year and hope everyone is already blazing into 2013. I haven’t been idle on my break however, as I’ve spent a lot of time assessing where my experience and value fits in the region. I’ve done this to understand how I can achieve more of
Content Marketing in Asia Pacific Slow to Evolve Read More »
It’s a pretty-much well proven fact that the world has changed and marketers must focus on where their audiences are interacting and work to influence them within that environment – yes? The stats tell the story… Nearly 80% of Internet users conduct product research online There are more than 10 billion online searches a month
Asia Pacific Social Media Stats – Australia, China, India and Japan Read More »
SoftBank Corporation is a Japanese headquartered telecommunications and Internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, finance, and much much more. Established in Japan in 1981, its market capitalization in 2011 was more than US$43 billion. It’s a global player and recently gained the media spotlight with its 70 percent acquisition of US telco
Softbank 30 Year Vision – An Asian Lesson Read More »
