The Digital Conversationalist

Social Leadership

What is the value of paid online views? Is it all BS?

I recently put some money down to promote my latest video on YouTube. I put money behind everything I do. It’s the only way to ensure it gets seen. Anyhoo, here it is… Incidentally, any chance you can follow my channel? It’s new, is way out of my comfort zone, and I’d just really appreciate […]

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New LinkedIn banner dimensions for 2017

Hi everyone, just a quickie. If you haven’t been upgraded to the new LinkedIn layout, it will happen soon. With the upgrade (which I’m still trying to navigate) one thing that’s changed is banner dimensions. For all LinkedIn changes, the best place to go for current information is LinkedIn Help (linkedin.com/help), and here’s the link

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Your content competes with Donald Trump today

Love him or hate him, during the past two weeks, our social feeds are even more chock-a-block than usual with the latest antics, tweets and executive orders from Donald Trump and his administration. Not just that, there is content to cover every action; content on how to cope emotionally with the action; and content to

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Shall we make 2017 the year of engagement on social media?

I’m slower than most to start the New Year, but it was awesome to get away to Dubai and Abu Dhabi with the family and to enjoy a decent break. However, as anyone else with young kids knows – small kids + quiet reflection time = not going to happen! The UAE was amazing though.

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12 things to do over the holidays to get your LinkedIn profile rocking

It’s the holiday season. A time of reflection, planning, and thinking about what’s most important as we head into another year. I just hope it’s not as crazy as 2016. Please let that be the case! Anyway, I’ve written loads on personal branding, social leadership, employee advocacy and content marketing, plus a few other things

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Not building your personal brand? Then you’re not in control

We’ve all been reading intense headlines these last few months. Economies and confidence starting to flounder, the doom merchants are speaking up, and with the US election results, who knows where that will lead us? But people are being laid off too. Good people. Friends. These friends are people I’ve spoken to about building their personal

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Why hashtags are even more important today – get on it

We had some great news recently – well I thought so. LinkedIn is now officially integrating hashtags into the platform – hallelujah! I’ve been predicting this for a long time, which is why I’ve always used them on LinkedIn, even if it wasn’t the done thing. But I don’t care. I’m not a follower and

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7 things I’ve learnt from writing 687 blog posts

I just added up the number of blog posts I’ve written and it stands at 687… well 688 if you include this one. That’s a lot of blogs – and it’s definitely been quite a journey. This journey kicked off in 2006, but got serious in 2009 when I started to build three separate blogs,

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Microblogging is a perfect way to start building your personal brand

TTAM = things that annoy me, and this is my second TTAM post. Here is my first – turn off automation on social  – and please do this, it gets you no benefit. In fact, the first interaction people have with you is negative, as they immediately delete your automated message. Today’s blog is about

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