For 18 months I’ve been working exclusively with brands to launch content marketing strategies and campaigns across Asia. It’s been an exciting time, but a challenging one too. The challenges are varied and have been learnt the hard way. So if you want to skip a little bit of pain, I encourage you to take […]
9 Reasons Content Marketing Isn’t Succeeding in Asia Read More »
Twitter has been going through a tough time as a business. It’s had leadership issues. Some of its new ideas haven’t worked. Apparently it lacks vision. The early adopters are not as excited by the platform as they used to be. Newbies are intimidated by how much love it needs before they see results. There’s a
Twitter is cool and I’m going to tell you why Read More »
I can’t tell you how much it frustrates me that we need to have an International Women’s Day. I mean, us womenfolk are 51 percent of the global population, so why do we need to recognise and celebrate the majority of humanity? Because we do. Because we are out of balance. Because the Yin and
It’s International Women’s Day, and it Matters for Men and Women Read More »
Every year I look forward to receiving the CEO.com #socialceo report, because it gives me statistical fodder to back up my personal branding argument. With that said, this year I was a little disappointed. The growth is so slow and yet the world is moving so fast… it appears the message isn’t getting though. So
Where are all the Social CEOs? Not in the Fortune 500 Read More »
Every single time I speak at an event, run employee advocacy/personal training or see mates I haven’t seen for a while, the question always comes up: ‘how the hell do you find the time to do everything you do on social media, along with your job, being a mum, a wife, and all of the
How do you do it all? How do you find the time? Well… Hootsuite Read More »
I think she did and I’m going to explain why. While most business books don’t start off with an exchange between women in a public toilet, I believe that if you only read this book through the eyes of the entertainment industry, you’ll miss some incredibly powerful learnings. Particularly her obsessive focus on her fans
Did Amanda Palmer Write the Business Book of 2015? Read More »
I think everyone who attended the BritCham Singapore event – Storytelling – The 5 Secrets To Telling Simple Stories That Make People Act – are feeling pretty happy we scrambled out of bed in the dark to get there on time. It was really compelling stuff and thank you Steve Clayton for taking the time
A Storytelling Masterclass with Microsoft Read More »
There is a definition for rare CEOs today called the Blue Unicorn. I first heard about Blue Unicorns from Ted Coine, chief relationship officer of Meddle.it on OP|EN for Business. In defining the Blue Unicorn, a CEO who truly gets social media is, “still so uncommon that we aren’t just looking for any unicorn, we’re
Dear CEOs, Are You Happy Not Being a Blue Unicorn? Read More »
I’m not perfect on LinkedIn, no one is, but there are a few missed opportunities I see every day and thought you might appreciate knowing what they are. Small tips like this really help to elevate your presence on the platform and ultimately, you get much better results – whether you’re job hunting, trying to
3 Basic Tips to Elevate Your LinkedIn Presence Read More »
Something that is starting to concern me greatly is professionals blindly endorsing the brand they are working for and not understanding the implications on themselves when they do. Equally concerning is brands thinking this is good for them. It’s not. My concern started with this article in Entrepreneur Magazine – Are You Team-Player Enough to
Blindly Endorsing Your Company is Bad for Your Career and for Your Personal Brand Read More »
