I was thrilled to interview Penny Shone, former managing director of Global Growth Communications at GE, who is now taking time out to consider what’s next. I know many people at our event were inspired by that alone – a senior business leader taking “a gap year!” Those breaks are so great for the soul. This […]
Getting a peek under the hood of GE’s content marketing strategy Read More »
When someone’s personal brand speaks to me, it has integrity, focus, is relevant to what I’m interested in and enhances my life in some way – usually educationally. To me, this is the core of creating a successful personal brand focus and relevance to a specific target audience – big or small.
3 B2B women I admire for their social leadership, a source of inspiration Read More »
My prediction for 2018 is senior executive teams will make it a number one priority to get employees engaged on social media, seeing it as a key driver and opportunity to build their business. Momentum has already started, especially in the B2B space, and it’s going to explode next year. Check in with me November
Since #MeToo became viral, following the Harvey Weinstein allegations and all that’s followed, including Cindy Gallop asking the advertising industry to name and shame perpetrators, I’ve been thoughtfully following the conversations and listening carefully. Please listen to this podcast – Cindy Gallop on Weinstein, Trump & The Watershed For Women For me, it’s felt like
Why we need a different approach to sexual harassment in Asia Read More »
I’ve spoken to thousands of people in the last couple of years about personal branding, and I’ve probably run my workshop for close to a thousand B2B professionals so far. At this point, I think I’m getting close to a good understanding of the market, how professionals are feeling about it, and where we’re at.
Can we just get real about personal branding? Read More »
I am delighted to be the chairman of the Asia Content Marketing Association (ACMA), as we move into a new era as a professional Association. If you are interested in learning more about ACMA, check out the introductory Website, or you can also click here for the great coverage that appeared in Mumbrella Asia recently
Are you in content marketing? Then join ACMA Read More »
There are two observations – shared with me in all social leadership courses – that need to be addressed and then we need to move on. They are: LinkedIn is a recruitment platform, you only go there when you’re looking for a job. And You should only connect with people you already know on LinkedIn.
It’s time to get rid of two LinkedIn myths Read More »
I’ve decided to launch a new campaign (or dare I say movement) #JustSayYes and I want you to join me. What’s that about I hear you ask? Well, let me explain. A few years ago, people started asking me to speak at industry events. When the requests first started coming in, it sent a bolt
What is the one word that can change your life? Read More »
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.64″ background_layout=”light” text_orientation=”left” border_style=”solid”] I achieved it, a month off both work and social media…. well not 100 percent off, because you know, let’s not be crazy now. But as off as I could be, especially on the professional side. Not to mention, the constant lack of Wi-Fi issues and connectivity challenges – which mostly took
A month off work AND social media unleashed my mind Read More »
Do you know what your LinkedIn Social Selling Index (SSI) is? Click on the link and it will automatically tell you the result. Super simple, I promise. Your Social Selling Index (SSI) result is measured across four categories: Establish your professional brand – fill in your LinkedIn profile completely and publish articles Find the right
What is your Social Selling Index? Is it important? Read More »
